Head of Brand & Communications

🕒 April 16

🏢🏡 New York City – Hybrid

💵 $100k - $160k / year

⏰ Full Time

🔴 Lead

🗣️ Communications

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Hook

WebsiteLinkedInAll Job Openings

11 - 50 employees

📱 Media

👥 B2C

💰 $3M Seed Round - Hook on 2025-03

Media • B2C

Hook is a mobile-first social music discovery app from Hook Music Inc. It lets users browse and remix short music “hooks,” participate in challenges and leaderboards, and engage with creator-driven audio content and filters. The platform is consumer-focused, emphasizing discovery, social sharing, and user-generated remixes and collaborations.

📋 Description

• Own Hook’s positioning, narrative, and voice — and translate it into clear, actionable messaging across product, campaigns, and content • Ensure consistency across product surfaces, social, lifecycle, campaigns, and partnerships • Develop and drive standout campaigns and activations end-to-end — from concept through execution • Lead PR, announcements, and storytelling — from shaping narratives to writing and refining key materials • Partner with Creative to define direction and provide hands-on feedback across campaigns, content, and brand expression • Synthesize inputs from the founder and cross-functional teams, and translate them into clear, executable plans • Partner with Marketing & Partnerships to develop and bring to life collaborations that reinforce Hook’s brand and cultural relevance • Work closely with cross-functional teams to ensure the product experience, messaging, and campaigns are aligned

🎯 Requirements

• 8–12+ years of experience in consumer product brand marketing • Strong instincts for taste, culture, and storytelling — you know what feels right and what doesn’t • Proven ability to define brand positioning, narrative, and messaging, and translate it into execution across product, campaigns, and content • Experience leading high-impact campaigns or cultural moments end-to-end • Ability to operate both strategically and hands-on — comfortable moving between defining direction and directly refining copy, creative, and outputs • Strong collaborator who can synthesize input from multiple stakeholders (founder, marketing, creative) into a cohesive direction • Experience working cross-functionally with product, growth, and creative teams

🏖️ Benefits

• Additional equity and benefits