Senior Product Marketer

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $107.7k - $161.6k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Work closely with Product to define the positioning and value proposition for HubSpot’s Marketing Hub features • Own the value proposition, positioning, messaging, customer persona, and use cases • Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning • Identify, develop, and manage the creation of a variety of content types (written, videos, presentations, etc.) as needed • Own the positioning on product pages, sales enablement materials, and product-related content • Be the product expert, evangelist, and advocate of our Marketing Hub product across internal and external audiences • Produce inspiring showcase assets that excite customers, drive awareness of our Marketing Hub innovations, and communicate our unique capabilities.

🎯 Requirements

• 5+ years of product marketing experience with demonstrated experience running positioning and launch strategy for a SaaS or Product-Led Growth technology company • A history and track record of organizing and leading cross-functional project teams to deliver impactful go-to-market launches • Skilled storyteller and customer-centric in your approach to marketing • A point of view on product positioning and product launches done well • Great project management skills, including strong communication around project timelines, responsible individuals, and status • Compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills • An owner’s mindset with high personal accountability; able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio. • HubSpot product knowledge is a strong advantage in this role.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities • Remote work options