Senior Product Marketing Manager

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Planera Inc

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

☁️ SaaS

🤝 B2B

🏢 Enterprise

🔥 Funding within the last year

💰 $8M Series A - Planera on 2025-10

SaaS • B2B • Enterprise

Planera Inc is a SaaS company that provides a modern, visual CPM scheduling platform for construction teams, with special focus on data center builds and complex construction projects. Its digital whiteboard (Canvas), field-facing iPad app, DCMA quality checks, and integrated field-to-master schedule workflows enable real-time collaboration between office and field, risk simulation, resource planning, and portfolio-level visibility. Planera integrates with tools like Procore, Autodesk, Primavera P6, and Microsoft Project and is positioned as an easy-to-use replacement for legacy scheduling software for builders, preconstruction teams, and enterprise project organizations.

📋 Description

• Partner with product: Work alongside product management and engineering from the moment a feature is conceived. • Shape positioning and messaging for new capabilities during design. • Own launches: Drive engagement and adoption across the full user journey. • Own competitive intelligence: Track P6, Microsoft Project, and emerging challengers. • Enable sales and solutions engineering: Build the enablement layer for our Sales and Solutions Engineering teams. • Strategic marketing: Partner with leadership on pricing and packaging as we scale.

🎯 Requirements

• You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly. • You know how schedulers, project managers, and executives think and talk. • You are comfortable sitting inside a product team, partnering with PMs and engineers, and influencing what gets built, not just how it gets announced. • You partner closely with our marketing team on the work that lives beyond the product itself: website, white papers, customer marketing and stories, and campaigns. • You are an operator, not a briefer. You get into the tools, set campaigns up, run them, and measure them yourself. • You will have designers and support around you, but you own execution. • You have launched products or features before and can point to the adoption or engagement that followed. • You have done competitive analysis that changed how a team sold or built. • You write clearly and persuasively, and you can turn a complex technical capability into a message a busy superintendent or a VP will read. • You are comfortable marketing AI-forward products and can position them with substance rather than hype. • You are analytical about your own work: you set goals, track results, and iterate.

🏖️ Benefits

• meaningful equity • full benefits