CRO Marketing Manager – Web

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $50 - $65 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Huckleberry Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $12.5M Series A on 2021-11

Wellness • B2C • eCommerce

Huckleberry Labs is a company that offers an innovative baby tracking application, Huckleberry, designed to assist parents in managing sleep schedules and routines for their children. The app focuses on predicting when a baby is tired but not overly so, helping parents optimize nap times using their proprietary SweetSpot® method. Huckleberry Labs combines the expertise of sleep experts, data scientists, and experienced parents to provide personalized, insightful advice tailored to individual children's developmental stages and habits. The app supports parents by tracking daily activities like feeding and diaper changes, aiming to simplify the chaotic early parenting months with practical tools and expert insights.

📋 Description

• Own a web conversion target contributing to the broader user acquisition goal • Drive conversion across blog and promotional units, landing pages, account creation, checkout, pricing, and paywall • Operate and extend the experimentation program, including weekly promotional-unit copy testing • Write test plans, define metrics and call conditions, and maintain the testing roadmap and tracker • Deliver performance updates and test readouts to marketing leadership • Publish quarterly web priorities and contribute web reporting to executive and board updates • Conceive, scope, and impact-size interactive web experiences such as calculators, quizzes, and guided recommendations • Write engineering build specifications covering logic, edge cases, handoff behavior, and event instrumentation • Partner with the Guidance team to establish clinical thresholds and logic and source recommendations to recognized pediatric guidelines • Identify monetization risks and recommend against builds that give away paid in-app mechanics • Maintain and extend AI-driven testing systems and build new systems with documented logic, state tracking, edge-case handling, and human approval gates • Partner with Business Analytics on web-performance instrumentation and reporting • Specify and validate event instrumentation for new experiences and flag unsuitable metrics • Keep Contentful content taxonomy aligned with downstream reporting • Set and document web optimization and A/B testing standards • Lead web projects end-to-end and serve as web scoping partner for commerce and partnership integrations • Consult on initiatives affecting web performance and represent web conversion in the weekly cross-functional User Acquisition sync • Collaborate with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition

🎯 Requirements

• 5+ years in conversion rate optimization, web growth, or experimentation • Experience carrying a conversion, acquisition, or revenue target and demonstrating before/after results • Hands-on experience building, launching, and reading out A/B and multivariate tests on a testing platform • Ability to define metrics, specify event instrumentation, identify misleading measurement, and work with structured data and APIs without engineering support for routine work • Demonstrated experience building working systems with AI tooling, including handling failure cases and maintaining human-in-the-loop controls • Ability to write clear engineering specifications and participate in technical scoping conversations • Ability to recognize when content or tool output needs clinical review and route it to experts • Strong writing focused on product positioning and placement

🏖️ Benefits

• 6 month, 40 hours per week, 1099 contract position