Lead Data Analyst

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $115.2k - $158.4k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

⚕️ Healthcare Insurance

Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP) • Design and implement scalable processes and best practices for audience development and marketing automation • Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources • Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights • Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms • Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance • Oversee the transition of campaigns from legacy platforms to Adobe Experience Platform, ensuring continuity and data integrity

🎯 Requirements

• Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field • 8+ years of experience in audience segmentation • 5+ years of experience in campaign development, audience segmentation, or marketing analytics • Proven ability to lead complex data initiatives and manage multiple priorities independently • Deep experience in developing audience strategies and automation workflows using campaign platforms • Strong SQL skills and familiarity with relational databases • Strong documentation skills • Passion for improving consumer experiences through data-driven marketing • Excellent communication and collaboration skills, with a 'one team' mindset.

🏖️ Benefits

• Health benefits effective day 1 • Paid time off, holidays, volunteer time and jury duty pay • Recognition pay • 401(k) retirement savings plan with employer match • Tuition assistance • Scholarships for eligible dependents • Parental and caregiver leave • Employee charity matching program • Network Resource Groups (NRGs) • Career development opportunities