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Senior Associate, Builder AXP

🔥 19 hours ago

🇺🇸 United States – Remote

đź’µ $94.9k - $130.5k / year

⏰ Full Time

đźź  Senior

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Logo of Humana

Humana

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

đź“‹ Description

• Configure, test, deploy, and iterate personalized journeys and campaigns in Adobe Journey Optimizer based on Next Best Action strategy and business requirements • Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes • Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness • Conduct quality assurance across journey and campaign components, including events, wait steps, personalization rules, and cross-channel triggers • Monitor journey performance, resolve execution issues, and refine logic with analytics partners • Serve as a subject matter expert for Adobe Journey Optimizer and Adobe Experience Platform capabilities • Support team upskilling efforts • Contribute to platform governance, best practices, and continuous improvement in journey orchestration • Deliver real-time, personalized member journeys and campaigns that enhance engagement and satisfaction • Ensure accurate, compliant, and effective execution of Next Best Action logic across digital and offline channels • Drive operational excellence through hands-on configuration, quality assurance, and platform stewardship • Champion innovation and continuous improvement in marketing operations and customer experience

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team • 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution • 2+ years of hands-on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or similar platforms • 2+ years of customer journey logic, event triggers, decision orchestration, and personalization experience • Effective communicator with the ability to collaborate across technical and business teams • Comfortable working in agile pod-based or cross-functional environments • Adobe AJO or SFMC journey/campaign building experience • Adobe certifications in AEP/AJO or SFMC certifications • Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging • Experience in highly regulated industries such as healthcare or financial services • Exposure to JSON, event payloads, or API-driven personalization • Experience with responsive email design and accessibility standards • Understanding of Next Best Action personalization logic frameworks • Minimum home internet speed of 25 Mbps download and 10 Mbps upload • Ability to work from a dedicated space without ongoing interruptions to protect member PHI/HIPAA information

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical, dental and vision benefits • 401(k) retirement savings plan • Paid time off • Company and personal holidays • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Remote work arrangement • Occasional travel to Humana offices for training or meetings • Dedicated home workspace requirements supporting protection of member PHI/HIPAA information

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