Senior Social Media Strategist

🔥 15 hours ago

⛰️ Colorado, Florida, +8 more states – Remote

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💵 $86.3k - $118.7k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

🦅 H1B Visa Sponsor

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Logo of Humana

Humana

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Develop, edit, publish, and optimize enterprise social and owned-channel content supporting Humana’s narrative, reputation priorities, campaign objectives, and audience needs • Manage editorial calendars, approvals, publishing workflows, and delivery timelines across tools and platforms such as Workfront, Aprimo, and Sprinklr • Partner with lines of business, creative teams, analytics, legal, internal communications, and other stakeholders to execute impactful organic and paid social campaigns • Translate enterprise narratives, business priorities, and campaign objectives into clear, audience-relevant content across social and video channels • Use performance insights, platform trends, and reporting dashboards to refine content strategies and improve engagement • Make recommendations to leaders and partners based on content performance data and social listening insights • Deliver coordinated, compliant, and insight-driven enterprise communications that strengthen Humana’s visibility, reputation, and engagement

🎯 Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, or a related field, or equivalent professional experience • 5+ years of experience in social media strategy, content strategy, corporate communications, digital marketing, journalism, or related communications roles • 3+ years of experience developing, editing, publishing, or managing content for enterprise social media or owned digital channels • Experience with Sprinklr, Aprimo, or similar content, workflow, publishing, and analytics platforms • Experience managing cross-functional content workflows, approvals, editorial calendars, and stakeholder reviews in a fast-paced, matrixed environment • Demonstrated experience using content performance data, social listening, analytics dashboards, or reporting tools to improve channel or campaign outcomes • Preferred: experience in healthcare, insurance, financial services, government, or another regulated industry • Preferred: experience developing KPIs, dashboards, campaign reports, or social performance recommendations for senior stakeholders • Strong editorial judgment and experience translating complex business priorities into clear, compelling storytelling for multiple audiences and platforms • Minimum download speed of 25 Mbps and upload speed of 10 Mbps for home or hybrid home/office work • Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

🏖️ Benefits

• Bonus incentive plan based upon company and/or individual performance • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement savings plan • Paid time off • Company holidays • Personal holidays • Paid parental leave • Paid caregiver leave • Short-term disability • Long-term disability • Life insurance • Personal wellness and smart healthcare decision support • Remote work arrangement • Occasional travel to Humana offices for training or meetings

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