Senior Market Development Specialist

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $85k - $110k / year

⏰ Full Time

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Hygiena

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏨 Hospitality

📦 Logistics

🏭 Manufacturing

💰 Private Equity Round on 2016-07

Hospitality • Logistics • Manufacturing

Hygiena is a leading provider of innovative diagnostic solutions focused on hygiene and food safety testing. With an extensive range of products for the detection and monitoring of contaminants such as microorganisms, allergens, and mycotoxins, Hygiena serves various sectors including food and beverage, healthcare, hospitality, and pharmaceuticals. Their commitment to quality and safety ensures that businesses can meet the highest standards in their operations, promoting a healthier world through advanced technology and reliable testing solutions.

📋 Description

• Execute Market Development initiatives aligned with the strategic direction established by the Market Development Manager • Translate strategic initiatives into actionable commercial programs that accelerate market penetration and customer adoption • Support market segmentation, competitive intelligence, opportunity assessments, and market research • Monitor market trends, commercial performance, and customer adoption metrics and provide recommendations • Lead the development, implementation, and improvement of Sales enablement programs • Develop and maintain sales playbooks, value propositions, competitive positioning, application guides, objection-handling tools, customer presentations, and other commercial resources • Design and deliver cross-selling application and market training programs for Sales, distributors, channel partners, Technical Sales Specialists, and Regional Marketing teams • Evaluate Sales enablement effectiveness and improve commercial assets based on customer feedback and performance • Own segment-specific marketing content aligned with the global Market Development strategy • Develop value propositions, messaging frameworks, and go-to-market assets tailored to customer segments • Collaborate with General Marketing on integrated marketing campaigns • Support cross-selling initiatives during product launches through customer-facing content and sales enablement materials • Design and collaborate on Voice of Customer programs and synthesize findings into segment insight briefs • Plan and deliver partner-facing customer education events and regional conferences • Develop and execute customer education programs • Create and deliver webinars, workshops, training sessions, technical guides, application notes, videos, customer success stories, and commercial presentations • Support strategic customer engagements with Regional Marketing & Sales, Scientific Affairs, and the Market Development Manager • Assist Sales teams with customer challenges through education, commercial support, and tailored value propositions • Collect Voice of Customer insights and market feedback • Support customer adoption initiatives across key market segments and strategic accounts • Adapt global commercial materials to local market needs with Regional Marketing • Collaborate with Market & Business Intelligence, Product Management, Scientific Affairs, General Marketing, Regional Marketing & Sales • Translate scientific, technical, and regulatory information into customer-focused messaging and commercial value propositions • Support portfolio positioning for cross-selling and commercial campaigns across global markets • Coordinate cross-functional projects improving customer adoption and commercial effectiveness

🎯 Requirements

• Bachelor’s degree in Food Science, Food Safety or a related scientific field, combined with strong marketing/business knowledge; or a Bachelor’s degree in Marketing, Business, or a related field, with strong knowledge of the food science/food safety market/food segments • Minimum 5 years of experience in Market Development, Product Marketing, Marketing Communications, Commercial Excellence, Sales Enablement, Product Management, Technical Sales, or a related commercial role • Demonstrated experience developing marketing campaigns, commercial content, sales enablement programs, customer education, and go-to-market initiatives • Proven ability to translate customer needs into compelling value propositions and commercial messaging • Experience supporting product launches, commercialization, and customer adoption initiatives • Experience working in B2B markets • Experience in food safety, diagnostics, life sciences, healthcare, or other regulated industries is preferred but not required • Exceptional written, verbal, presentation, and storytelling skills • Outstanding content development and communication capabilities • Strong commercial mindset focused on customer adoption and business growth • Excellent training and facilitation skills • Ability to quickly understand technical concepts and translate them into compelling customer value propositions • Strong project management, organization, and prioritization skills • Experience working across international, cross-functional teams • Self-motivated, collaborative, and execution oriented • Proficiency with digital marketing platforms and content management systems • Ability to occasionally work early morning/evenings/weekends to accommodate meetings and travel • Ability to travel up to 15% domestically and internationally

🏖️ Benefits

• 15 days of PTO • 10 paid company holidays • Medical with HSA employer contribution • Dental • Vision available 1st of the month after start date • Company paid Life Insurance • Short-Term Disability • Long-Term Disability • Employee Assistance Program • 401(k) with Safe Harbor and Profit-Sharing employer contributions • Tuition Reimbursement program • Charitable Contribution matching • Employee Referral bonus opportunities • Teamwork as a core value • Opportunities to contribute to communities through support for local organizations