Lead Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $132.3k - $148.6k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives • Own demand strategy for assigned regions, industries, or market segments • Build quarterly and annual pipeline generation plans and identify risks and opportunities • Monitor pipeline health and recommend actions to improve performance and conversion rates • Design and execute integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions • Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks • Leverage AI-enabled tools and automation to improve efficiency, scale, and performance • Activate marketing tactics across the buyer journey to generate and accelerate opportunities • Partner with Sales, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities • Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews • Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web Campaigns, and Corporate Marketing teams • Establish KPIs and reporting frameworks; drive optimization through testing, experimentation, and data-driven decision making • Present performance insights and recommendations to sales and marketing leadership • Serve as a trusted advisor and thought leader on demand generation issues, trends, and best practices • Contribute to department growth and quality through knowledge sharing and coaching • Mentor, coach, train, and provide feedback to team members

🎯 Requirements

• Bachelor's degree or equivalent experience • Five or more years of B2B marketing experience • Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM • Proven success partnering with Sales to achieve pipeline and revenue goals • Experience using marketing automation, CRM, analytics, and digital marketing technologies • Strong communication, project management, analytical, and stakeholder management skills • Experience leveraging AI and automation tools to improve marketing effectiveness preferred