Senior Creative Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $7k - $8k / month

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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HyperGrowth Recruitment

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

HyperGrowth Recruitment is a dedicated search firm specializing in the e-commerce and consumer goods sectors. They work closely with clients in a retained partnership model to attract high-performing talent tailored to their partners’ needs. With expertise in headhunting, they focus on understanding the intricacies of each business to deliver candidates from C-Suite to entry-level positions, ensuring a successful and effective recruitment process.

📋 Description

• Own paid social creative strategy across SMT Group’s three paint-by-numbers brands • Identify concepts, angles, personas and use cases from performance data and customer insight • Build a scalable system from analysis through hypothesis, briefing, production, testing and learning • Establish commercially viable angles and customer personas and identify expansion opportunities • Use evidence to disprove weak assumptions and identify opportunities • Create original concepts and write commercially grounded briefs for editors and designers • Direct a creative pod consisting of a video editor, AI video editor and designer • Take responsibility for the quality and commercial performance of the pod’s output • Improve the volume, speed and consistency of creative testing • Increase profitable Meta spend across the group • Build the foundations for an internal creative strategy function and potentially lead it as it grows • Report directly to Sil, Co-founder and Co-CEO of SMT Group

🎯 Requirements

• Senior-level experience building and scaling performance creative within a high-growth company • Built a creative system or function rather than inheriting an established one • Worked at a meaningful level of paid media spend with measurable commercial impact • Developed customer personas, creative angles and use cases from scratch for another brand • Created original concepts and can explain ownership, testing and commercial outcomes • Strong experience with Meta advertising and direct-response creative • Ability to read performance data, understand what earned spend, identify creative failure reasons and independently form testable hypotheses • Directed video editors and designers, including in a remote working environment • Worked professionally in English • Confidence to enter a large, profitable account and determine where to focus independently • Experience with DTC or direct-response eCommerce, weekly creative and performance accountability, ad copywriting and scriptwriting, AI-assisted creative production, and creative across multiple international markets

🏖️ Benefits

• Uncapped performance bonus: 5% of the ad spend running on creative you originated, paid from the day you join • Bonus potential expected to exceed the base salary for successful, scalable creative • Flexible time off coordinated around the team and key commercial launch periods • Quarterly team meetings in Utrecht, Netherlands, with travel arranged and paid for by SMT Group • Flexible schedule and high-trust, output-led working style • Employee or contractor arrangement available