Senior Creative Strategist, B2B

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🏄 California, Colorado, +16 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $70k - $80k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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New Engen

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

📣 Marketing

📱 Media

🤝 B2B

💰 Private Equity Round - New Engen on 2021-12

Marketing • Media • B2B

New Engen is a creative-led digital marketing agency that helps brands create, activate, measure, and scale high-performing media, creator, commerce, and content strategies. The agency combines creative services, media buying, influencer & creator programs, affiliate marketing, measurement, and data-driven insights and technology to drive marketing impact across the customer journey. New Engen serves clients across many verticals (examples: Altra, arrae, OREO, Coca-Cola) and highlights measurable outcomes such as reduced customer acquisition costs, higher CTRs, cart value generated, and large engagement volumes. The firm operates multiple U. S. offices (Seattle HQ, Northwest Arkansas, Manhattan Beach, NYC) and positions itself around integrating content and media with an insights-driven engine to maximize and measure performance.

📋 Description

• Lead creative strategy for Amazon Web Services enterprise B2B campaigns across paid social, display, video, and other digital channels. • Translate complex business priorities into insight-driven creative direction for technical and executive audiences. • Develop scalable concepts and refine creative briefs for design, motion, video, and copy teams. • Manage and mentor the account's Creative Strategists. • Collaborate with content strategists, copywriters, designers, motion artists, and production teams on integrated campaigns. • Develop testing frameworks and use campaign performance insights to optimize messaging, creative approaches, and content strategies. • Oversee creative quality and consistency across high volumes of assets, formats, markets, and languages. • Leverage AI-enabled creative workflows and quality-control processes for scalable production. • Present strategic recommendations to senior client stakeholders and maintain trusted relationships. • Identify opportunities for creative testing, innovation, and growth while staying current on AWS brand standards, enterprise technology trends, and platform best practices.

🎯 Requirements

• 5+ years of experience in creative strategy, ideally with B2B, enterprise tech, SaaS, or cloud accounts. • Proven ability to write strong creative briefs and translate audience/performance data into clear creative direction for design, motion, and video teams. • Experience managing or mentoring creative strategists, with a track record of elevating the work of the people you lead. • Comfort operating at high production volume with tight QC standards; experience contributing to or running production workflows/systems is a plus. • Strong understanding of paid social and display platforms (LinkedIn, Meta, DV360) and their format and spec requirements. • Experience presenting creative recommendations directly to senior client stakeholders. • Familiarity with B2B and technical buyer audiences, including developers, IT decision-makers, and enterprise executives. • Comfort working within brand systems that carry strict guardrails (e.g., no AI-generated talent, voice, or music). • Direct experience on AWS, Azure, GCP, or another enterprise cloud/tech brand is a bonus.

🏖️ Benefits

• Remote or hybrid work environment with flexible hours • Unlimited PTO + company holidays • Comprehensive medical, dental, vision, and disability coverage • Life & AD&D insurance • 401(k) with company match • Paid parental leave & family support • Pet care perks & insurance • Learning & career development programs • Commuter & transit benefits • Exclusive employee discounts