Performance Creative Strategist, Graphic, Video & AI Designer

Job not on LinkedIn

🔥 0 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $60k - $84k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 0%

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DirectMeds

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2023

🏥 Healthcare

👥 B2C

Healthcare • B2C

DirectMeds is an Australian telehealth platform that connects patients with AHPRA-registered doctors for confidential, doctor-led consultations and prescription treatments delivered discreetly to the patient’s door. The service emphasizes fast, private care (a free 2-minute assessment and short phone consult), and currently focuses on erectile dysfunction with skin, hair loss, and weight-management treatments launching soon. All prescriptions are TGA-approved and dispensed by licensed Australian pharmacies; consultations are held outside Medicare and the company highlights encrypted, private handling of medical records.

📋 Description

• Lead the creative strategy behind paid acquisition across multiple products • Build weekly creative angles for up to 4–8 products • Develop 10–20+ new creative concepts and angles per week • Research competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology • Create high-converting static and video ad briefs • Develop concepts for advertorials, listicles, PDPs, and ad VSLs • Match creative angles to the correct landing page and offer • Work directly with media buyers to analyze performance • Brief video editors and other creative resources • Iterate winning concepts into new hooks, formats, angles, and page concepts • Identify weak ideas and discontinue them quickly based on data • Create larger production briefs including scripts, budgets, production details, and creative direction • Use AI and other creative tools to increase speed and output without sacrificing strategic thinking • Work within a creative pod alongside media buyers and video editors • Report to the VP Creative / CMO

🎯 Requirements

• Existing portfolio of performance creative work required • Experience in DTC supplements, health, wellness, beauty, nutra, or a similar direct-response category • Experience with concepts that have spent $100K+/month or more • Track record of creating ads that drove actual paid acquisition • Strong understanding of Meta buying and how creative impacts scaling • Ability to manage a creative pod without constant founder hand-holding • Experience turning customer research, reviews, competitor ads, and offer insights into winning ad concepts • Strong copywriting instincts • Excellent visual design skills • Very good grasp of AI creative and research tools • Strategic thinking rather than simply executing assignments • Self-motivated and able to identify opportunities independently • Comfortable using Meta Ads Manager, Meta Ad Library, TikTok Creative Center, Google/YouTube, Reddit, Adobe Creative Suite, Canva, AI creative and research tools, and monday.com • Comfortable communicating effectively with AI tools and providing direction, inputs, and creative judgment • Able to develop 10–20+ new creative concepts and angles per week across 4–8+ products, including static and video creative

🏖️ Benefits

• Performance upside: 2–4% of qualified ad spend from winning concepts you originate • Breakout performance bonuses at various milestones • Fully remote work • Flexible schedule as needed around primarily U.S. business hours