Pharmaceutical Digital Copywriter

Job not on LinkedIn

🔥 8 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ICON plc

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1990

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

ICON plc is a global provider of clinical, consulting, and commercial services across various sectors in the healthcare and pharmaceutical industries. They offer a wide range of clinical solutions, including decentralised clinical trials, cardiac safety solutions, early clinical laboratories, and medical imaging. ICON also provides technology solutions that support drug development from early phases to post-marketing. Their therapeutic expertise spans cardiovascular, oncology, internal medicine, and more, with a strong focus on transformative therapies like cell and gene therapies and biosimilars. ICON is recognized as a leading Contract Research Organisation (CRO), regularly providing thought leadership and contributing to industry publications and events. Their services are tailored to optimize clinical trials, offer regulatory intelligence, and deliver real-world evidence through robust data analysis and patient-centric solutions.

📋 Description

• Write persuasive, patient-focused copy for digital advertising campaigns, including video scripts, static ads, paid media, and social content • Collaborate with designers and video production specialists to conceptualize, design, and produce short-form video advertising reels • Develop headlines, taglines, and calls-to-action for diverse patient audiences • Collaborate with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights • Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities • Ensure content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines • Contribute to creative strategy sessions and generate campaign concepts to improve enrollment and retention • Edit and refine copy based on stakeholder, compliance reviewer, and performance data feedback • Maintain consistency in voice and messaging across campaign touchpoints

🎯 Requirements

• 3+ years of copywriting experience specifically creating content for patient recruitment (agency or in-house) • Demonstrated experience writing for digital video and static ad formats (paid social, display, programmatic, etc.) • Strong understanding of social media platforms and their respective video formats, specs, and audience behaviors • Strong portfolio of campaigns targeting consumers or patients, especially within regulated industries • Understanding of clinical trial protocols, inclusion/exclusion criteria, and the patient journey • Exceptional writing, editing, and storytelling skills with attention to clarity, tone, and accuracy • Experience collaborating in cross-functional teams with creative, strategy, and medical/regulatory stakeholders • Working knowledge of digital marketing best practices, including SEO, UX, and A/B testing • Bachelor's degree • Employment with ICON is contingent upon having the legal right to work in the country where the role is based

🏖️ Benefits

• Competitive base salary and performance related incentives • Health and wellbeing programmes including medical, dental, and vision coverage where applicable • Retirement and pension plans • Life assurance and disability coverage • Employee assistance programmes and wellbeing resources • Learning and development opportunities through structured training and career pathways