Senior Product Marketing Manager – APILayer

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IDERA Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🏢 Enterprise

☁️ SaaS

🤝 B2B

Enterprise • SaaS • B2B

IDERA Software is a company that specializes in providing database management and monitoring tools. Its diverse range of products includes ER/Studio Data Modeling Tools, SQL Diagnostic Manager, SQL Compliance Manager, SQL Secure, and SQL Safe Backup, catering to users of SQL Server, Oracle, Sybase, DB2, and MySQL databases across on-prem, cloud, or hybrid environments. The company offers solutions for database performance monitoring, security, compliance, and automated backups, along with free tools for SQL Server management like SQL Data Profiler, SQL Check, and PowerShell tools. IDERA Software aims to streamline database management and enhance database performance, compliance, and security for enterprises. They host events such as Data Days, a virtual industry-focused event for data professionals, to showcase their leadership in the data industry.

📋 Description

• Own positioning and messaging for our API products, grounded in a real understanding of the technical capabilities and how developers evaluate them. • Plan and execute product launches and feature announcements, from technical narrative to go-to-market assets. • Write high-quality, developer-facing content: landing pages, launch posts, comparison pages, email sequences, in-product copy, and sales enablement materials. • Partner with product and engineering to develop deep product knowledge. You should be comfortable reading docs, testing the API yourself, and asking sharp technical questions. • Collaborate with the docs/DX team to improve the developer journey: onboarding flows, quickstarts, and the overall experience of evaluating and adopting the API. • Conduct win/loss analysis, customer interviews, and competitive research to sharpen messaging and inform roadmap conversations. • Define and track the metrics that matter for product marketing: activation, adoption, and content performance. • Act as the developer's internal voice and the product's external voice.

🎯 Requirements

• 5+ years in product marketing, developer marketing, or a closely related role, ideally at a company selling to developers. • A technical or highly technical background (prior experience as a developer, solutions engineer, technical writer, or similar is strongly preferred. You should be able to read code and hold your own in a technical conversation). • Exceptional writing skills. You can turn complex technical concepts into clear, compelling, jargon-free content, and you genuinely enjoy the craft of writing. • A strong sense of UX and content design: you think about how information is structured and consumed, not just what it says. • Native or near-native English fluency and excellent verbal communication skills. • A proactive, self-directed attitude. You spot opportunities, propose solutions, and move projects forward without needing detailed direction. • Comfort working independently with minimal supervision, while staying aligned with team goals and priorities. • Strong cross-functional collaboration skills, especially with engineering and product teams.

🏖️ Benefits

• Flexible work arrangements