
1001 - 5000 employees
Founded 1977
đ§ Wellness
âď¸ SaaS
đ§ Hardware
đ° $200M Private Equity Round - iFit on 2019-12
Wellness ⢠SaaS ⢠Hardware
iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.
đĽ 59 minutes ago
đ Alabama, Alaska, +35 more states â Remote
đľ $135k - $150k / year
â° Full Time
đĄ Mid-level
đ Senior
đ¨ Creative Strategist
đť Ghost score 0%
Where this job comes from
Posted on iFIT's careers page, not through a job board
First seen by Remote Rocketship 59 minutes ago
Still open on iFIT's site. Checked 4 minutes ago.

1001 - 5000 employees
Founded 1977
đ§ Wellness
âď¸ SaaS
đ§ Hardware
đ° $200M Private Equity Round - iFit on 2019-12
Wellness ⢠SaaS ⢠Hardware
iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.
⢠Decide what ads to make and produce them using AI tools ⢠Run a high-volume weekly testing cadence across paid channels ⢠Find and scale winning creative and replace fatigued ads ⢠Build AI production tools, templates and workflows ⢠Turn audience insight, performance data and market trends into hooks, angles, offers and concepts ⢠Own the creative testing roadmap with the Director of User Acquisition ⢠Write acquisition messaging and copy for ads, app store creative and paid landing pages ⢠Produce static, video and UGC-style ads using AI image, video, voice and editing tools and standard design software ⢠Create variants across formats, lengths, hooks, languages and sizes ⢠Brief and manage freelancers, UGC creators and vendors ⢠Launch, analyze and iterate on creative tests with channel managers ⢠Analyze hook rate, CTR, CPI, CAC and conversion to decide what to scale, iterate on or stop ⢠Maintain records of winning audiences, hooks, offers and formats ⢠Report to the Director of User Acquisition and collaborate with channel managers and Brand, Product & Partner Marketing
⢠Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience ⢠5+ years in performance creative, creative strategy or growth marketing, with direct ownership of paid social or app acquisition creative ⢠A portfolio of ads you concepted and produced, with results: what won, what didn't, and why ⢠Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency ⢠Proficiency in standard design and video editing software ⢠Ad copywriting experience: hooks, scripts and on-screen text, with performance results ⢠Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut ⢠Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats ⢠Has managed freelancers or UGC creators ⢠Willingness to travel up to 10% ⢠Authorized to work in the United States without sponsorship ⢠Preferred: Fast and organized; strategist and maker; consumer subscription or mobile app experience; UGC and creator content scaling; international creative localization; creative testing frameworks or analytics dashboards
⢠Willingness to travel up to 10% ⢠At-will employment subject to applicable state laws
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