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Senior Media Buyer

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Logo of IGAMINGHUNT

IGAMINGHUNT

11 - 50 employees

Founded 2022

🎯 Recruiter

🎲 Gambling

🤝 B2B

Recruitment • Gambling • B2B

IGAMINGHUNT is a recruitment firm specializing in finding talent for the iGaming industry. They recruit senior-level management, engineers & developers, product & marketing, and admin & HR roles, and provide market insights, thought leadership (blogs, podcasts) and advisory guidance for iGaming operators and startups. The company emphasizes deep sector knowledge, educating their staff on market dynamics, and helping clients with hiring strategy and talent solutions tailored to regulated and fast-moving iGaming markets.

📋 Description

• Take full ownership of paid traffic acquisition, with Meta as the primary platform • Develop acquisition channels through Google Ads, native advertising, and adult ad networks • Plan, launch, test, and scale campaigns targeting the US, UK, and Australian markets • Manage budgets and optimize performance across the entire customer journey • Develop and improve acquisition funnels connecting ads, landing and bridge pages, private chat interactions, and paid conversions • Optimize for cost per chat, cost per first purchase, payback periods, and 30-day customer value • Establish creative testing and scaling processes, including performance thresholds and test-budget allocation • Maintain stable advertising operations in restricted verticals through compliant account structures, careful scaling, account management, and recovery procedures • Build and manage tracking and attribution infrastructure using tools such as Keitaro, server-side conversion events, and postbacks • Collaborate with creative and customer engagement teams to improve messaging, landing pages, conversion quality, and monetization • Monitor advertising profitability and investigate performance discrepancies • Refine acquisition strategies based on revenue and customer behavior • Work directly with the founder on acquisition priorities, performance reviews, and growth opportunities • Potentially mentor and lead junior media buyers

🎯 Requirements

• 4+ years of hands-on experience in performance marketing or media buying • Substantial exposure to adult, dating, nutra, or gambling advertising verticals • Personally managed monthly Meta advertising budgets of $100,000 or more • Successfully scaled at least one offer from initial testing to $100,000 monthly spend • Advanced expertise in Meta Ads, including campaign structure, creative testing, budget allocation, optimization, and scaling • Practical experience with Google Ads and at least one native or adult advertising network • Strong knowledge of performance marketing economics, acquisition costs, first-purchase conversion, payback periods, customer value, and revenue-based campaign evaluation • Experience maintaining advertising account stability in policy-sensitive industries, including account preparation, gradual scaling, appeals, and recovery from suspensions • Ability to design and execute systematic creative testing strategies and data-backed scaling decisions • Hands-on experience configuring Keitaro, Voluum, RedTrack, or similar tracking platforms, including server-side conversion tracking, postbacks, and attribution troubleshooting • Strong analytical skills and commercial judgment • Ability to independently manage substantial budgets and campaign performance • Ability to demonstrate previous campaign results and personally managed advertising accounts or dashboards during assessment • Upper-intermediate or higher level of English for business communication and daily work • Comfortable advertising to adult (18+) content • Must confirm no use of cloaking, farmed accounts, or other deception of ad platforms

🏖️ Benefits

• Fully remote work with flexibility to work from any time zone • Competitive senior-level base salary • Direct collaboration with the founder and significant influence over paid acquisition strategy and commercial results • Opportunity to build and develop the media buying function, with potential team leadership responsibilities • Professional development and long-term growth opportunities

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