B2C Growth Marketing Manager

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Impellam Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Impellam Group is a global workforce solutions and recruitment company that provides managed service provider (MSP) and contingent workforce management, recruitment process outsourcing (RPO), services procurement/statement-of-work support, talent advisory, direct sourcing, training and deployment services. The company focuses on delivering mission-critical STEM and specialist talent to help enterprises future-proof their workforce, emphasizes ESG and social impact, and is recognized as an industry leader in contingent workforce and services procurement.

📋 Description

• Own the full-funnel acquisition and activation engine that attracts candidates to our platform • Build and run segmented nurture flows and re-engagement sequences in our marketing automation platform • Own email acquisition programs end-to-end: list strategy, segmentation, copy, and performance reporting • Partner with Product to identify where candidates drop off between registration and first placement • Build the tracking and attribution framework that connects ad spend to activation to placement, across channels and job categories • Use AI tools to accelerate audience research, creative production, and campaign iteration as a core part of your workflow

🎯 Requirements

• High School Diploma, GED / GSCEs / A Levels or equivalent credentials • Bachelor’s degree preferred, but can be substituted for applicable experience • 6 to 8 years of performance or growth marketing experience, with direct, hands-on ownership of lifecycle and email programs • Demonstrated experience using AI tools as a core part of your marketing workflow • Experience in a two-sided marketplace, platform product, or any environment where users had to complete steps post-registration to generate value • Experience building audience personas or ICPs and translating them into differentiated campaign strategies • Ability to build and optimize landing pages independently