Senior Performance Creative Strategist

🔥 0 minutes ago

🌐 United States, Canada – Remote

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🐊 Florida, North Carolina, +3 more states – Remote

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⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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Logo of inBeat Agency

inBeat Agency

51 - 200 employees

Founded 2021

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

inBeat Agency is a creative growth agency specializing in influencer and performance marketing. They focus on influencer marketing across platforms like TikTok, Instagram, and Snapchat, using both macro and micro-influencers to drive brand engagement and measurable results. inBeat Agency offers services such as user-generated content (UGC) marketing, paid media strategies, and performance creative campaigns, leveraging data-driven insights to optimize campaign performance and ROI for brands. inBeat partners with various industries, including mobile apps, consumer packaged goods, direct-to-consumer products, and e-commerce, crafting tailored strategies to boost brand awareness and sales.

📋 Description

• Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration. • Run performance-led research and analyze ad platform data, creative performance signals, and competitor patterns. • Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance. • Build creative hypotheses, testing frameworks, and messaging systems. • Write and guide performance copy that is structured, intentional, and measurable. • Partner with design, editing, and media buying to ensure creative is built for testing, scale, and learning. • Translate quantitative performance data and qualitative feedback into creative decisions and pivots. • Mentor junior creatives and improve their strategic thinking, analytical instincts, and execution quality. • Present creative strategy and performance rationale to clients. • Stay current on platform changes, creative formats, and performance trends.

🎯 Requirements

• Exceptional writing ability, ideally in short-form, digital-first content. • A performance mindset; comfort digging into data, spotting patterns, and turning insights into creative action. • Deep understanding of consumer psychology, platform behavior, and how creative drives outcomes. • Comfort forming hypotheses, reading results, and making fast, informed creative decisions. • Genuine interest in mentoring others and raising the overall quality bar. • Curiosity, initiative, and interest in shaping ideas that make people stop and feel something. • Fluency in written and spoken English is required. • Experience developing performance-driven creative for paid social or digital channels. • Strong comfort interpreting performance data and using it to guide creative direction and iteration. • Experience collaborating cross-functionally in fast-moving, data-creative-focused environments. • Portfolio or examples showcasing creative thinking, copy, or performance work is helpful but not required. • Experience working closely with media buyers or growth teams is nice to have. • Familiarity with structured testing frameworks and creative systems is nice to have.

🏖️ Benefits

• Unlimited Time Off & Sick Days • Flexible hours • Fully remote (with the possibility to work from anywhere) • Global pods (meet creatives from all around the world) • High opportunity for growth!

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