Product Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Included Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

👥 HR Tech

SaaS • B2B • HR Tech

Included Health is a healthcare technology company that delivers personalized, employer- and health-plan-focused primary, urgent, and behavioral health care through a single app and a network of virtual and in-person services. It blends AI-driven tools and human care teams to provide 24/7 care coordination, billing and claims advocacy, second opinions from leading specialists, and mental-health support, with the goal of lowering employer healthcare costs and improving member experience and inclusivity.

📋 Description

• Included Health is seeking a highly strategic, analytical, and creative Senior Product Marketing Manager to help shape foundational product positioning and lead high-priority growth opportunities for our Health Plan and Public Sector segments, ultimately driving higher win rates and pipeline acceleration. This role will sit within our Pursuits Studio model, where Product Marketing serves as a lead storyteller and co-strategist on complex, high-value pursuits from early engagement through pitch, proposal, and close. • In addition to developing base product narratives and sales assets for our Virtual Primary Care, Urgent Care, Behavioral Health, and Expert Medical Opinion offerings, this PMM will act as the marketing “producer” for strategic pursuits — creating the marketing plan, mobilizing the right cross-functional resources, and overseeing development of tailored deliverables that strengthen differentiation, improve deal velocity, and increase win rates. This role will partner closely with Sales RVPs, who are responsible for the overall vision and strategic direction for each pursuit. • The ideal candidate has the ability to: Translate complex product capabilities into clear, persuasive, data-driven stories and crisp, high-quality sales collateral that improves conversion rates through each stage of the sales funnel. Tailor product narratives, assets, and channel strategy to resonate with specific buyers and segments. Lead cross-functional teams through high-stakes, fast-moving opportunities. The PMM will work closely with the Sales, Client, Analytics, Product, Solutions Consulting, Consultant Relations, Clinical, and broader Marketing teams to support growth priorities.

🎯 Requirements

• 5+ years of product marketing experience, with meaningful experience in sales enablement, strategic pursuits, go-to-market strategy, or complex B2B deal support. • Strong experience developing messaging, positioning, and market-facing assets that combine crisp storytelling, compelling visuals, and persuasive data. This includes pitch decks, executive summaries, and other sales enablement materials. • Proven ability to work cross-functionally and deliver results in complex, fast-moving environments with many stakeholders and shifting priorities. • Strong interpersonal skills and a track record of building effective relationships across sales, product, analytics, and other partner teams. • Exceptional analytical skills, including the ability to interpret complex information, extract key insights, and translate them into clear commercial narratives. • Experienced in leveraging AI to produce high-quality marketing/sales content and improve processes. • Proficient in using the Google and/or Microsoft Suite of products. • Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse internal and external audiences. • Strong project management skills and the ability to manage multiple priorities concurrently without sacrificing quality. • Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.

🏖️ Benefits

• Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.