Google Ads Media Buyer

🔥 0 minutes ago

🐊 Florida – Remote

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💵 $2k - $7k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

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Logo of Incubator Lab

Incubator Lab

2 - 10 employees

🛍️ eCommerce

📣 Marketing

💼 Consulting

eCommerce • Marketing • Consulting

Incubator Lab is a growth and marketing firm that incubates and scales innovative e-commerce brands. They position themselves as an “out of the box” marketing and advertising team focused on captivating customers, driving sales, and producing measurable results; their site claims $100M+ in revenue generated. The company highlights four founders with 50+ combined years in advertising, a team of about 34 people, and offers services, packages, and consulting (site footer references "Consulting rosa LLC"). They emphasize continuous testing and innovative solutions to grow e‑commerce brands.

📋 Description

• Strategize, build, launch, and optimize high-budget Google Demand Gen and Google Search campaigns • Drive efficient direct-response customer acquisition • Identify growth opportunities based on search intent • Determine when new landing pages, advertorials, or funnels are needed • Brief and coordinate external developers and designers on landing pages, funnels, and advertising assets • Collaborate with Creative Strategists and Video Editors to define images, carousels, videos, and Shorts • Develop keyword strategies, search terms, lookalike segments, custom intent audiences, and first-party data lists • Design, run, and document rapid creative, funnel, and audience tests • Independently manage opportunities through testing, launch, optimization, and scaling using data • Handle Google Ads compliance, ad disapprovals, policy issues, and appeals • Analyze attribution and monitor CTR, CPA, CVR, and ROAS • Report actionable insights to the broader growth team • Manage Smart Bidding algorithms, including Maximize Conversions, Target CPA, and Target ROAS • Manage account structures and scale advertising spend efficiently

🎯 Requirements

• 1–2+ years of proven Google Demand Gen and Search experience • 4+ years of overall Google Ads expertise • Demonstrated success launching and scaling Google Demand Gen (and/or legacy Discovery) and Google Search campaigns • Direct-response, conversion-focused eCommerce campaign experience • Experience with YouTube Ads, Performance Max, and Search • Funnel and growth mindset • Understanding of visual creative formats, thumb-stopping hooks, and creative iteration • Deep understanding of CPA, ROAS, CVR, scaling, tracking, pixel health, and complex user journeys • Autonomous operation in a fast-paced, async-first environment • Exceptional written and verbal English communication skills • Native advertising experience with Taboola or Outbrain preferred • Shopify, health/wellness, or other compliance-sensitive eCommerce experience preferred • Experience creating and testing direct-response advertorials and multi-step funnels preferred • Experience scaling budgets to 6 or 7 figures monthly preferred • Strong understanding of tracking, GA4, GTM, and offline conversion tracking setups preferred • Strong overlap with US business hours (EST/PST) • Resume and brief case study or overview required for application

🏖️ Benefits

• Remote-first and asynchronous work environment • Strong overlap with US business hours (EST/PST) • Equal opportunity employment • Inclusive work environment • Disability or special-needs accommodations

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