Marketing Data Analyst

🔥 14 hours ago

🐊 Florida, Illinois, +15 more states – Remote

🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🦞 Maine – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Independence Pet Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛡️ Insurance

👥 B2C

🧘 Wellness

Insurance • B2C • Wellness

Independence Pet Group is one of North America’s largest pet insurance and services organizations. The company supports insurance for more than 800,000 pets in the U. S. and Canada, with a mission to strengthen the bond between pets and their owners through innovative products and services. IPG offers a comprehensive range of underwriting options, turnkey partner solutions, and consumer-facing insurance products to support pets throughout their lives. The company is home to several insurance brands, providing vital support and services in the pet care industry.

📋 Description

• Develop, automate, and maintain dashboards, KPIs, and recurring performance reports for websites, campaigns, funnels, and marketing engagement metrics • Use Google Tag Manager, Power BI, Looker Studio, Snowflake, Excel, and campaign management tools to collect, analyze, interpret, and visualize data • Ensure reporting accuracy, documentation, and data quality across systems • Track, analyze, and report on multichannel marketing and website performance • Evaluate customer behavior, sales performance, and lifecycle engagement to improve acquisition, retention, LTV, and customer satisfaction • Analyze business health and revenue drivers across key segments • Support reporting and analysis of A/B and multivariate tests • Communicate actionable optimization recommendations to stakeholders • Leverage internal and external datasets to identify pricing, category, audience, and channel opportunities • Collaborate across teams to assess campaign performance and drive audience and revenue growth • Respond to ad-hoc analytical requests • Collaborate with Finance to measure and forecast the financial impact of marketing, sales, and business strategies • Support enhancement of channel attribution models and cross-channel measurement methodologies • Analyze the end-to-end customer journey and identify friction points • Develop reporting and dashboards monitoring customer sentiment, engagement, satisfaction drivers, and support ticket trends • Identify and resolve data quality issues across source systems • Recommend improvements to analytics tools, methodologies, and processes • Leverage AI-powered tools and workflows to improve efficiency and automate manual tasks

🎯 Requirements

• Bachelor’s degree in marketing, business, statistics/analytics or related field required • 3 years of work experience in data analysis • Experience growing revenues and measuring media impact metrics required • Excellent digital aptitude and significant familiarity with ad ops technology and affiliate tracking and management tools • Excellent organizational, communication, presentation and analytical skills • Advanced MS Excel • Google Analytics (GA4) • Google Tag Manager • Presenting analytical findings • Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) preferred • Proven ability in handling concurrent projects with attention to detail and accuracy • Experience in the insurance industry highly desirable

🏖️ Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)