Marketing Coordinator

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Infobase

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1941

📚 Education

📱 Media

☁️ SaaS

Education • Media • SaaS

Infobase is a provider of trusted digital reference and learning resources for K–12 schools, higher education institutions, public libraries, and employers. It offers a broad suite of multimedia content—videos, eBooks, databases, primary sources, and career resources—accessible through subscription platforms designed to support information literacy, curriculum alignment, and professional development. Infobase combines high-quality editorial content with platform tools and customer support to help institutions deliver research, instruction, and career-readiness solutions.

📋 Description

• The Marketing Coordinator is a key operational role on a lean, fast-moving marketing team, supporting the planning, execution, and measurement of campaigns that drive brand awareness, customer engagement, and business growth. • Coordinate and execute integrated marketing campaigns across digital, email, social media, web, events, and other channels. • Build, test, and deploy email campaigns, working within established templates and brand standards. • Segment email audiences using CRM queries, customer lists, and AI-assisted segmentation tools to ensure the right message reaches the right audience. • Build and schedule social media posts across channels using a social media management tool; design accompanying graphics within established templates. • Maintain website content, as needed. • Track, compile, and report on email and social campaign performance on a regular cadence, surfacing key metrics and trends. • Translate performance data into actionable insights, identifying what's working and where there are opportunities to improve. • Support the creation and maintenance of marketing collateral, presentations, case studies, and promotional materials. • Collaborate with sales, product, and customer success teams to align marketing activities with business objectives.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field, or equivalent combination of education and experience. • 2–4 years of experience in marketing, communications, digital marketing, or a related role. • Demonstrated interest or experience in email marketing, social media management, and campaign reporting. • Experience working with marketing automation, CRM, and content management systems preferred. • Passion for Infobase’s mission and the educational information space.

🏖️ Benefits

• health • dental • vision • 401K • a generous paid time off plan