Marketing Technology & Operations Manager

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InnovAge

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

Healthcare Insurance

InnovAge is a provider of the Program of All-inclusive Care for the Elderly (PACE) that helps frail seniors remain independent and age in their own homes with dignity. As the largest PACE provider by participants served, InnovAge delivers comprehensive, coordinated services including primary care, nursing, behavioral health, therapies, transportation and care coordination to support seniors' medical and daily living needs.

📋 Description

• Execute the systems, tracking, and processes that power marketing performance • Manage marketing technology and tracking across digital, telephony, and CRM platforms • Support data integrity, enabling analytics, and driving clear visibility into performance • Implement and execute the end-to-end marketing technology stack • Maintain, improve and scale data architecture supporting campaign tracking • Ensure system integration across digital, telephony, CRM, and reporting platforms • Own the marketing tracking framework and analyze campaign performance • Develop reporting dashboards providing visibility into campaign performance • Lead governance and lifecycle management of marketing assets • Standardize marketing workflows, processes, and execution frameworks

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field • 5–8+ years of experience in marketing operations, marketing technology, or analytics-focused roles • Strong experience with marketing attribution, campaign tracking, and web analytics (e.g., Google Analytics, HubSpot) • Experience managing marketing automation platforms and campaign execution workflows (e.g., HubSpot) • Experience working with CRM systems (e.g., Salesforce, Microsoft Dynamics) and reporting tools such as Power BI • Proficiency with Microsoft tools and ecosystem (e.g., Excel, Power BI, Dynamics, Teams) • Experience with call tracking platforms, IVR systems, and telephony infrastructure • Strong analytical skills with ability to translate complex data into actionable insights • Experience working cross-functionally with Sales, RevOps, IT, and Finance

🏖️ Benefits

• medical/dental/vision insurance • short and long-term disability • life insurance and AD&D • supplemental life insurance • flexible spending accounts • 401(k) savings • paid time off • company-paid holidays