Integrated Marketing Specialist

Job not on LinkedIn

🔥 12 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $65k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Innovetive Petcare

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Venture Round on 2015-01

Healthcare • Consulting • Logistics

Innovetive Petcare is a company that partners with veterinary clinics across the United States to enhance the veterinary lifestyle and practice. They focus on handling business operations such as HR, payroll, marketing, and training, allowing veterinary teams to concentrate on providing exceptional medical care to pets and their owners. Innovetive Petcare invests in the development and well-being of veterinary staff by promoting a strong company culture, offering generous benefits, and ensuring opportunities for continuous professional growth. They aim to build strong community ties and maintain the local essence of veterinary practices while supporting them with behind-the-scenes management.

📋 Description

• Manage and maintain multiple WordPress websites using Beaver Builder and Elementor • Create, edit, optimize, and publish website content, including landing pages, service pages, and reusable page templates • Ensure website content is accurate, engaging, user-friendly, and aligned with brand standards • Apply on-page SEO best practices to improve organic search visibility, website traffic, and content performance • Maintain accurate hospital information, service details, and location content across websites and Google Business Profiles • Conduct website audits to identify opportunities for improvements in content, functionality, technical performance, and search visibility • Research and implement SEO recommendations using tools such as SEMrush, Ahrefs, and other digital marketing platforms • Monitor website performance and identify opportunities to improve search rankings, engagement, and user experience • Evaluate SEO recommendations against Google guidelines, analytics, and actual performance data • Leverage AI tools to support content development, research, optimization, and workflow efficiency while ensuring accuracy and quality • Stay current on digital marketing trends, SEO developments, website best practices, and emerging technologies • Coordinate website updates and digital marketing projects from initial assignment through completion • Collaborate with internal marketing and creative teams, hospital leadership, external vendors, and digital partners • Support website launches, quality assurance testing, and troubleshooting of website functionality, integrations, widgets, and online forms • Manage project timelines, track deliverables, communicate progress, and proactively address potential roadblocks • Ensure digital projects are completed accurately, efficiently, and in alignment with established priorities and brand standards • Identify opportunities to streamline workflows and improve consistency across multiple hospital websites and brands • Strengthen the online presence of more than 80 veterinary hospitals across specialty, emergency, and general practices

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field • At least 3 years of hands-on digital marketing experience • Demonstrated experience managing WordPress websites, including working knowledge of Beaver Builder and Elementor • Working knowledge of SEO principles, including on-page optimization, keyword research, metadata, content structure, and organic search best practices • Experience using SEO platforms such as SEMrush, Ahrefs, or comparable tools • Strong digital content writing, editing, publishing, and optimization skills • Proficiency with AI tools and the ability to critically evaluate AI-generated content for accuracy, quality, and relevance • Strong organizational and project management skills, with the ability to manage multiple projects and competing deadlines • Excellent written and verbal communication skills • Exceptional attention to detail and the ability to work independently while collaborating effectively across teams • A proactive, solutions-oriented mindset with a desire to continuously improve processes and results • Texas-based candidates preferred • Generally standard business hours, with occasional flexibility needed to support website launches, project deadlines, or time-sensitive initiatives • Occasional travel to veterinary hospitals or company meetings may be required

🏖️ Benefits

• Medical, dental, and vision insurance options • Paid time off and paid holidays • Company-paid life insurance • Paid parental leave • Continuing education and professional development opportunities • Employee discounts on veterinary services • Opportunities for career growth and advancement • A collaborative team environment that encourages innovation and continuous improvement

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