Regional Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🦬 Montana – Remote

🦬 Montana – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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• Jobs at this company usually fill in 25 days.
• No salary listed.

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Kampgrounds of America, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1962

🏨 Hospitality

✈️ Travel

Hospitality • Travel

Kampgrounds of America, Inc. (KOA) is a North American operator and franchisor of campgrounds that connects people to the outdoors and to each other. KOA manages a network of 500+ campgrounds across the U. S. and Canada and offers RV sites, tent sites, cabins and unique lodging (including KOA Journey, KOA Holiday and KOA Resort property tiers), an online reservation platform, mobile app, KOA Rewards program, and a variety of campground amenities and services to support family-friendly camping, group stays, extended stays and RV travel. KOA also runs community and promotional programs (e. g. , KOA Foundation, seasonal deals) and partners with service providers for insurance, RV services and roadside assistance.

📋 Description

• Cultivate marketing functions for properties, including strategic marketing planning and execution, partnerships, digital marketing, social media marketing, email marketing, and on-site marketing • Act as a marketing consultant to operations and revenue teams • Direct and strategize marketing initiatives at the campground level • Manage end-to-end marketing execution for properties within the assigned region • Analyze past business performance, forecast short- and long-term business needs, and apply statistical and business analysis • Develop property marketing plans and multi-channel programs with operations and revenue teams • Track success through monthly and quarterly strategic benchmarks • Collect and communicate information among vendors, campgrounds, managers, and freelance professionals • Adapt overall marketing processes and strategy to individual campground markets • Identify and communicate business needs and opportunities and devise strategic pivots • Build, manage, and reconcile property marketing budgets within allocated limits • Own and manage KOA.com pages, email, social media, TruDigital, and related marketing platforms • Lead messaging and distribution for platforms on behalf of campgrounds

🎯 Requirements

• Four-year college degree, preferably in Marketing, Market Research, Business Management or a related field. • 3-5 years of marketing, specifically in a research or strategic role • Ability to handle various projects and tight deadlines under minimal supervision in a fast-paced, result-driven environment • Experience with and knowledge of email, web, and social media marketing. • Innovative thinker capable of operating both in a strategic capacity (big picture perspective, asks 'why') and a hands-on/execution capacity (detail-oriented, conscientious) • Must have technical aptitude with Excel, Word, and PowerPoint • Experience working with multi-units and cross departmental collaboration • Must speak and write English fluently • Ability to travel by air and auto • Ability to answer phone calls, hear issues, and give direction while viewing computer screens • Ability to lift and carry up to 25 pounds occasionally • MBA a plus. • Experience with Click Up or similar project management software a plus

🏖️ Benefits

• Ability to travel by air and auto • Ability to lift and carry up to 25 pounds occasionally

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