Senior Manager, Solution & Account-Based Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Argano

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏢 Enterprise

🤖 Artificial Intelligence

Consulting • Enterprise • Artificial Intelligence

Argano is a digital transformation and management consulting firm that helps enterprises design and implement high-performance operations. It provides strategy and business consulting, performance consulting, and end-to-end enterprise technology services (cloud migration, application development, ERP and business applications, managed services, and application support). Argano also delivers AI and data capabilities—covering generative AI, agentic AI, AI orchestration and governance, data engineering, data warehousing, and business intelligence—to embed AI into operational workflows. The company partners with major technology vendors (Microsoft, Oracle, SAP, AWS, Snowflake, Blue Yonder, Salesforce, and others) and serves clients across supply chain & logistics, retail/distribution/CPG, manufacturing, healthcare & life sciences, financial services, and construction sectors.

📋 Description

• Partner with solution and practice leaders to develop differentiated positioning, messaging, and value propositions for Argano's services and technology capabilities • Develop a deep understanding of enterprise buyer needs, industry challenges, competitive dynamics, and market opportunities • Create solution messaging frameworks, buyer personas, value propositions, and compelling narratives connecting Argano's capabilities to measurable business outcomes • Support go-to-market strategies for new and evolving solutions, offerings, and strategic initiatives • Collaborate with Content and Digital Marketing to develop solution briefs, sales presentations, customer stories, thought leadership, and campaign messaging • Develop and execute targeted account-based marketing programs aligned with strategic growth priorities and solution offerings • Partner with Sales to identify priority accounts, buying committees, business challenges, and engagement opportunities • Create account-specific marketing strategies connecting relevant solutions to account business priorities • Orchestrate integrated campaigns across digital advertising, email, executive engagement, content, events, and sales outreach • Leverage account intelligence, intent signals, and engagement data to personalize programs and prioritize marketing investment • Equip Sales with persona-specific messaging, competitive insights, objection-handling guidance, and solution narratives • Partner with Sales and Alliances to activate joint go-to-market programs and strategic account initiatives • Collaborate with subject matter experts to turn technical expertise into compelling market-facing content • Ensure consistent messaging across campaigns, sales engagement, and customer-facing experiences • Define and track performance metrics including account engagement, pipeline creation, opportunity acceleration, and revenue influence • Gather feedback from Sales, clients, and market engagement to refine positioning and go-to-market strategies • Use campaign performance, intent data, and market insights to identify optimization opportunities • Communicate results, insights, and recommendations to Marketing and Sales leadership

🎯 Requirements

• 10+ years of B2B marketing experience, including experience in product marketing, solution marketing, account-based marketing, or integrated go-to-market roles • Experience marketing enterprise technology, digital transformation, SaaS, cloud, ERP, CRM, data, AI, or professional services • Demonstrated ability to develop differentiated positioning, messaging, and value propositions for complex solutions • Experience translating technical capabilities into compelling business outcomes and executive-level narratives • Proven success developing integrated marketing programs that generate engagement and influence enterprise pipeline • Strong understanding of enterprise buyer personas, buying committees, long sales cycles, and account-based marketing principles • Experience collaborating with Sales, product or solution leaders, Alliances, and Marketing teams • Excellent writing, storytelling, communication, and presentation skills • Strong analytical skills and familiarity with CRM, marketing automation, and ABM technologies • Ability to balance strategic thinking with hands-on execution in a fast-paced, remote environment

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