Offline Media Buyer

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on ElevenLabs's careers page ↗ElevenLabs's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

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Logo of ElevenLabs

ElevenLabs

1 - 10 employees

🤖 Artificial Intelligence

📱 Media

💰 $19M Series A on 2023-06

Artificial Intelligence • Media

ElevenLabs is a research lab dedicated to exploring new frontiers in voice generation. Their mission focuses on making content universally accessible in any language and voice. Through innovative research and deployment of novel methods in voice AI, ElevenLabs aims to enhance the enjoyment of content for diverse audiences and viewers.

📋 Description

• Develop and execute offline marketing strategies across CTV, podcasts, OOH, direct mail, and emerging channels • Own campaign planning, vendor selection, negotiation, budgeting, and performance tracking • Partner with creative teams to develop channel-specific messaging and assets • Design and run experiments to measure incrementality and offline channel impact • Build attribution frameworks connecting offline efforts to online conversion and revenue • Analyze and optimize campaigns based on reach, frequency, lift, and downstream conversion metrics • Stay current with offline marketing trends, measurement methodologies, and inventory opportunities • Connect offline acquisition efforts to self-serve, enterprise, and consumer funnels

🎯 Requirements

• Experience planning and executing campaigns across offline channels such as CTV, podcasts, OOH, or direct mail • Think in terms of incrementality, lift, and full-funnel impact • Strong analytical skills and ability to work with imperfect data • Ability to collaborate with creative, data, and product teams • Ability to operate in ambiguity and build new channels from scratch • Clear communication and ability to translate offline performance into business outcomes • Link to a GitHub profile required • Link to a LinkedIn profile required • Must currently reside in an eligible country/location

🏖️ Benefits

• Annual discretionary professional development stipend • Annual discretionary stipend to meet up with colleagues • Annual team offsite • Monthly co-working stipend • Remote-first work with structured asynchronous workflows • Continuous growth opportunities and collaboration with AI leaders

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