Manager, Customer Marketing

🔥 15 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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FranConnect

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 Venture Round on 2014-11

Consulting • Marketing • Logistics

FranConnect is the leading franchise management software provider. For nearly twenty years, the FranConnect platform has served as the Sales, Operations, and Marketing backbone for over 1500 brands and multi-location businesses worldwide. Nine of the Franchise Times Top 10 Fastest Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance. FranConnect customers span all sizes, growth phases, and industries and they grow 44% faster on average than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global operations in Australia, Canada, Colombia, India and the US.

📋 Description

• Own the post-sale demand motion, including expansion and upsell campaigns, adoption communications, and the reference and advocacy engine • Own the post-sale campaign calendar for cross-sell, upsell, module adoption, renewal support, and win-back • Segment the installed base by product held, industry, unit count, tenure, and health • Build, execute, QA, deploy, and measure campaigns in partnership with Customer Success and account teams • Surface expansion signals from product usage, support themes, and unit-count growth to Sales and Customer Success • Own onboarding and activation sequences, release and product communications, customer newsletters, webinars, and lifecycle email • Maintain consistency between customer and market communications with Content and Digital Marketing • Maintain a qualified, permissioned, current reference roster and operate a reference desk • Source case study candidates, secure approvals, gather outcome data, and provide verified packages to Content Marketing • Run review programs on G2, Capterra, and TrustRadius • Build advocacy through customer advisory boards, event speakers, awards, user groups, and peer connections • Turn usage and outcome data into named, verifiable customer results and maintain proof inventories • Train, prompt, and quality-control customer marketing AI agents • Use AI to mine support tickets, Customer Success notes, and call recordings for proof candidates and advocacy signals • Update the marketing scorecard weekly and run one structured experiment per week • Coordinate measurement requirements with Marketing Operations

🎯 Requirements

• 4+ years in customer marketing, lifecycle marketing, or demand generation with direct ownership of an installed-base number • Built and run a reference or advocacy program with a real supply commitment • End-to-end case study production experience, including sourcing candidates, securing legal and brand approvals, gathering outcome data, and publication • Hands-on campaign execution in Pardot or equivalent, with segmentation built from CRM and product usage data • Track record measured by expansion pipeline or adoption outcomes • Comfortable asking customers for something and making their results visible • Strong cross-functional partnership with Customer Success, Support, Sales, and Product • AI proficiency beyond writing; experience directing AI agents for segmentation, drafting, and customer-data signal mining under human quality control • Ability to maintain an operating rhythm with scorecards, weekly experiments, owners, dates, and timely issue escalation • Preferred: experience marketing to franchise, multi-unit, or multi-location businesses and understanding franchisee economics • Preferred: experience running review programs on G2, Capterra, or TrustRadius and improving ratings • Preferred: experience establishing a customer advisory board, user group program, or customer track of a user conference • Preferred: experience in a private-equity-backed company during repositioning or brand relaunch • Preferred: experience building benchmarks or original research from customer data • Preferred: undergraduate degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

🏖️ Benefits

• Variable bonus: 10%

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