MFM Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 61 days.
• No salary listed.

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Baylor Genetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.

📋 Description

• Develop and execute product marketing plans for prenatal genetic testing, aligning audience segmentation, positioning, and campaigns with adoption and revenue objectives • Partner with Product Management, Sales, Marketing, and clinical and laboratory teams on go-to-market plans for prenatal testing launches and enhancements • Support launch readiness, channel activation, and field training • Gather customer insights from maternal-fetal medicine specialists, genetic counselors, and health systems • Assess competitive offerings, referral patterns, ordering workflows, and barriers to adoption • Create sales enablement tools, launch materials, provider education, digital content, and campaign assets • Track campaign performance, qualified leads, provider engagement, ordering-provider adoption, and testing volume • Refine programs and messaging using performance results and field feedback • Develop evidence-based value propositions and audience-specific messaging • Manage campaign and launch budgets, timelines, and agency or vendor deliverables • Support conferences, webinars, and customer education programs • Equip sales teams with product knowledge, competitive insights, and objection-handling resources

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Genetics, Biology, or a related field • 10+ years of experience in product marketing or a closely related commercial role in diagnostics, biotechnology, or healthcare • Direct experience supporting prenatal genetic testing products or marketing to prenatal care providers • Knowledge of prenatal genetic screening and diagnostic testing concepts, provider audiences, and clinical workflows • Ability to translate scientific evidence into accurate, accessible marketing content • Strong skills in positioning, messaging, customer segmentation, competitive analysis, and sales enablement • Ability to execute cross-functional launches and campaigns, manage competing priorities, and deliver projects on time and within budget • Analytical skills to interpret commercial metrics and customer feedback and translate findings into actionable marketing improvements • Clear writing, presentation, and collaboration skills • Sound judgment around clinical accuracy, patient privacy, and compliant promotion

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