Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on WSAudiology's careers page ↗WSAudiology's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

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Logo of WSAudiology

WSAudiology

10,000+ employees

Founded 2019

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

Healthcare • Manufacturing • Healthcare Insurance

WS Audiology is a global company that provides innovative hearing aids and hearing health services. Operating in over 130 countries, WS Audiology is committed to enhancing quality of life and economic opportunities by restoring the miracle of hearing to millions of people every year. The company focuses on unlocking human potential with its cutting-edge hearing solutions, aiming to be the most innovative hearing aid company worldwide. With a workforce of 12,000 employees across 45 offices, WS Audiology fosters a collaborative and inclusive workplace environment, dedicated to serving customers and professionals with accessible and convenient hearing care products.

📋 Description

• Lead tracking, measurement, and reporting across paid media, digital marketing, local marketing initiatives, and hearing center marketing programs • Ensure acquisition performance is accurately measured and consistently evaluated across marketing investments • Maintain performance data and attribution models supporting business decision-making • Monitor campaign performance and identify opportunities to improve efficiency and effectiveness • Provide analysis and recommendations to increase marketing ROI and customer acquisition results • Partner with marketing stakeholders to optimize campaigns, spending, and channel strategies • Manage acquisition measurement and attribution processes for accurate reporting of marketing-generated leads • Monitor lead funnel performance and improve conversion from lead to appointment • Collaborate across teams to strengthen acquisition effectiveness and customer journey outcomes • Develop executive-level dashboards and performance reports • Translate complex data into business insights and actionable recommendations • Present performance results and strategic opportunities to leadership • Serve as the primary point of contact for acquisition performance insights • Collaborate with Marketing, Analytics, Client Care, Operations, Hearing Centers, and external agency partners • Foster data-driven decision-making through collaboration and influence

🎯 Requirements

• 4-8+ years of experience in performance marketing, marketing analytics, marketing operations, or a related field • Proven experience analyzing and optimizing paid media, digital marketing, and lead generation campaigns • Strong understanding of campaign measurement, attribution methodologies, and performance reporting • Experience with marketing analytics platforms such as Google Analytics or similar tools • Advanced Excel skills and experience working with reporting and business intelligence platforms • Strong analytical and problem-solving capabilities with the ability to connect marketing performance to business outcomes • Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders • Demonstrated ability to manage multiple projects, prioritize effectively, and work independently • Experience building executive dashboards and performance scorecards • Familiarity with customer acquisition funnels, lead management, and conversion optimization • Experience working with multi-location businesses and local marketing performance analysis • Knowledge of attribution modeling and marketing measurement best practices

🏖️ Benefits

• Comprehensive Benefits Package • Paid Holidays & PTO Policy • 401k Matching Program • Tuition Reimbursement • Employee, Family & Friends Hearing Aid Discount Program • Service Days • Diversity, Equity & Inclusion Initiatives

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