National Field Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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Grüns

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🧘 Wellness

🍽️ Food & Beverage

🏥 Healthcare

Wellness • Food & Beverage • Healthcare

Grüns is a wellness and fitness company that aims to make healthy eating enjoyable and accessible. The company transforms traditional greens supplements, which often have an unappealing taste, into delicious, snackable products that customers can look forward to consuming. With a variety of ingredients that support numerous health benefits, Grüns positions itself as a convenient solution for meeting nutritional needs.

📋 Description

• Build the field marketing function from scratch, including strategy, budget, monthly scorecard and reporting • Run the branded vehicle fleet day to day and deploy vehicles and ambassadors against market and cultural calendars • Own the fleet vendor relationship • Own annual sampling-volume targets and per-market floors • Deliver the majority of hand-to-hand sampling • Select priority markets based on headroom, traction and density • Build the national relationship map across venues, universities, gyms, regional chains and local media • Create market-specific activations and community moments using fleet and ambassador teams • Capture conversion on every activation through QR codes, NFC and promo codes • Measure sampled-to-new-customer conversion and cost compared with paid media • Build grassroots and retail sampling layers • Audit in-store execution with Sales and hand qualified leads to Business Development • Manage field partners and the ambassador network • Build the in-house regional team as the program scales

🎯 Requirements

• 5+ years in field, experiential or grassroots marketing, ideally in CPG, food, beverage or wellness • Experience owning a program’s budget and reporting • Knowledge of cost per sample or lead • Ability to build KPI dashboards and apply funnel discipline to sampling • Proficiency with spreadsheets or BI tools • Experience with scheduling, routing and vendor management • Experience managing people, including part-time and junior-heavy teams, or clear readiness to do so • Bonus: experience scaling a fleet or street-team program, or knowledge of fleet and telematics tools • Valid U.S. driver’s license • Ability to travel extensively, approximately 30–40%

🏖️ Benefits

• Bonus • Comprehensive benefits coverage for the employee and family • Generous PTO • Free Grüns • Wellness and health-and-well-being perks • Career growth opportunities • Twice-yearly company off-sites • Fully remote work environment

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