Director, Demand Partnerships

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $160k - $200k / year

⏰ Full Time

🔴 Lead

💰 Account Manager

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Insticator

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

☁️ SaaS

💰 $5.2M Series A on 2017-07

B2B • Advertising • SaaS

Insticator is a company that specializes in maximizing audience engagement and revenue for publishers through innovative ad management and audience interaction tools. The company's products include a full ad management suite, supply side platform, video solution, content engagement unit, commenting platform, and rating & review system. Insticator aims to help publishers effectively collect and utilize first-party data to engage and monetize site visitors. They offer tools such as trivia, polls, and commenting to keep audiences engaged and coming back. The company prides itself on its responsiveness and the ability to provide comprehensive reporting and insights for its clients.

📋 Description

• Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets. • Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation. • Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders. • Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising. • Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure. • Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners. • Leverage proof-of-concept deal frameworks — including private marketplace deals and curated deal structures — to demonstrate measurable value and accelerate partner adoption. • Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders. • Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.

🎯 Requirements

• 7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales. • Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks. • Deep understanding of the programmatic ecosystem — RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics. • Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation. • Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity. • Excellent communication, presentation, and stakeholder management skills. • Comfort representing a company externally — at trade shows, conferences, and in client-facing settings.

🏖️ Benefits

• Health, Dental and Vision Insurance • Annual Performance Bonus • Paid Time Off • Company Holidays • Flexible work schedule • 401k