Head of Growth Marketing

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Instrumentl

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🤝 Non-profit

⚡ Productivity

☁️ SaaS

💰 Seed Round on 2017-07

Non-profit • Productivity • SaaS

Instrumentl is a comprehensive grant management platform that streamlines the process for nonprofits, grant consultants, and universities to discover, apply for, and manage grants. It offers a vast database of over 400,000 funders and more than 20,000 curated grants to help users find the best-fit funding opportunities quickly. Instrumentl also enhances grant writing with AI technology, automates deadlines, manages tasks, and provides tools for collaboration and document management. Trusted by over 4,000 nonprofits, Instrumentl has facilitated more than $1 billion in active grants, supporting a range of critical missions.

📋 Description

• Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them • Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert • Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery • Own the conversion funnel from first touch through free-trial activation and Sales handoff • Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing • Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI • Stand up the needed dashboards and reporting infrastructure to support data driven decision making • Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings • Use AI tools to accelerate execution and build workflows that compound over time

🎯 Requirements

• 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies • Proven track record owning a pipeline number and building a multi-channel demand engine • Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO • Experience managing execution through contractors and agencies while owning strategy and channel decisions • Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance • Creative marketer with a track record for campaigns that convert • Nice to have • Experience building a growth function from the ground up at an early-stage company • Has marketed to nonprofits, mission-driven, or grant-funded organizations

🏖️ Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents) • Generous PTO, including parental leave • 401(k) • Company laptop and home-office stipend • Bi-annual company retreats