Senior Content Marketing Manager

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🕒 May 21

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Instrumentl

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🤝 Non-profit

⚡ Productivity

☁️ SaaS

💰 Seed Round on 2017-07

Non-profit • Productivity • SaaS

Instrumentl is a comprehensive grant management platform that streamlines the process for nonprofits, grant consultants, and universities to discover, apply for, and manage grants. It offers a vast database of over 400,000 funders and more than 20,000 curated grants to help users find the best-fit funding opportunities quickly. Instrumentl also enhances grant writing with AI technology, automates deadlines, manages tasks, and provides tools for collaboration and document management. Trusted by over 4,000 nonprofits, Instrumentl has facilitated more than $1 billion in active grants, supporting a range of critical missions.

📋 Description

• Own Instrumentl’s content ecosystem as we evolve from a grant discovery tool into a full-lifecycle grant operating system. • Steward our editorial vision and brand voice across every channel. • Drive full-funnel growth, and shape how nonprofits discover and trust Instrumentl as the platform they can’t live without. • Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter. • Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising. • Stay current on how generative search is reshaping content distribution and bring a POV on what to test. • Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events. • Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels. • Get hands-on with original research, product copy, and flagship pieces where editorial judgment matters most. • Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences. • Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice. • Manage a roster of freelancers and agencies to execute at scale.

🎯 Requirements

• 6+ years of experience in content marketing or content strategy • Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research) • SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics • Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance • Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews • Experience with nonprofit, social impact, or mission-driven organizations • Background in grants, fundraising, or nonprofit operations • Experience managing freelancers and agency relationships

🏖️ Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents) • Generous PTO, including parental leave • 401(k) • Company laptop and home-office stipend • Bi-annual company retreats