Marketing Automation Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Intermedia Cloud Communications

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

🏢 Enterprise

☁️ SaaS

💰 Venture Round on 2017-02

B2B • Enterprise • SaaS

Intermedia Cloud Communications is a leading provider of cloud-based communication solutions, specializing in unified communications, video conferencing, and various productivity tools. Their platform, Intermedia Unite, integrates voice, video, chat, and file management into a seamless user experience, enabling businesses to communicate and collaborate effectively from anywhere. With a focus on security and compliance, Intermedia serves a range of industries including healthcare, legal services, and financial services, helping organizations enhance productivity and customer care with advanced technology and support.

📋 Description

• Plan and execute end-to-end marketing automation campaigns, including lead nurturing, scoring, and lifecycle management. • Brainstorm, execute, and measure growth experiments within Marketo to optimize performance. • Partner with Product Marketing and Field Marketing to build targeted programs and secure required campaign assets. • Maintain and optimize data hygiene, enrichment, progressive profiling, and data governance. • Ensure all marketing activities comply with international spam and data privacy regulations. • Identify database optimization opportunities to accelerate lead and pipeline growth. • Manage the integration of internal and third-party tools with our marketing automation platform. • Collaborate with Sales Operations on cross-functional projects to troubleshoot data exchange issues between systems. • Investigate, evaluate, and adopt new platforms or tools to support scaling marketing needs. • Gather detailed business requirements from marketing, sales, and tech teams to meet business objectives. • Analyze campaign performance, track end-to-end lead attribution, and deliver actionable reports to key stakeholders. • Use data-driven insights to optimize time-to-market speed and campaign efficiency.

🎯 Requirements

• 3+ years of experience in online marketing, specifically designing, building, and executing campaigns in Marketo. • Marketo Certification: Adobe Marketo Engage certification is highly preferred. • CRM Expertise: Advanced skills and in-depth experience with Salesforce. • Web Basics: Working knowledge of HTML and CSS for email and landing page editing. • Marketing Automation: Proven experience managing digital marketing campaigns, database growth, and strict data hygiene. • Operations & Delivery: Strong track record in lead management, lead scoring, attribution modeling, and revenue cycle models. • Systems Integration: Experience integrating third-party tools, managing CRM workflows, or handling platform migrations. • Data-Driven Thinking: Strong analytical capabilities to evaluate end-to-end metrics and campaign performance. • Project Management: Ability to thrive in a fast-paced environment, balancing competing deadlines and shifting priorities. • Communication: Excellent verbal, written, and cross-functional interpersonal skills. • Work Style: Detail-oriented, resourceful, and capable of working independently under tight timelines with an "I can figure it out" attitude. • Education: Bachelor’s degree required.