Marketing Operations Specialist

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Lifeway Christian Resources

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1891

🤝 B2B

👥 B2C

📚 Education

B2B • B2C • Education

Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.

📋 Description

• Lead cross-functional collaboration with marketing, sales, analytics, and IT teams to design sophisticated, data-driven multi-step campaigns and customer journeys • Serve as the advanced power user for Salesforce Marketing Cloud — building complex journeys, automation logic, dynamic personalization, and configuration governance • Monitor and enforce compliance with CAN-SPAM, GDPR, and CCPA regulations, partnering with legal and security teams on risk mitigation • Develop and oversee A/B and multivariate testing frameworks, identifying optimization opportunities and establishing governance standards for campaign operations • Manage and oversee the Form creation process and tool set and its interaction with Marketing Cloud. Own segmentation architecture, subscriber lifecycle management, list governance, and data integrity across marketing audiences including Preference Center. • Partner with analytics teams to enrich targeting models and ensure accurate, compliant audience selection for every campaign • Manage and optimize supporting tools and integrations and automations across Salesforce and Marketing Cloud environments, contributing to system enhancements and workflow improvements • Build advanced dashboards, interpret KPI trends, and deliver actionable insights and recommendations that inform go-to-market strategies and demonstrate campaign impact

🎯 Requirements

• Bachelor's degree in Marketing, Information Technology, or related field - required • 4+ years of experience in a B2B marketing environment supporting digital campaigns and customer engagement • 2+ years of hands-on experience with Salesforce Marketing Cloud including complex Journey design, automation, and configuration • 2+ years of experience with Google Analytics 4 and related analytics tools • Proficiency in data analysis, SQL querying, and data visualization with the ability to translate insights into leadership-ready recommendations • Advanced capability in email marketing strategy, segmentation, and dynamic content personalization • Working knowledge of HTML/CSS and familiarity with JavaScript and Python in marketing operations contexts • Strong project management and prioritization skills with the ability to manage multiple concurrent initiatives independently • Actively involved in an evangelical Christian church.

🏖️ Benefits

• healthcare • vacation and sick time • holiday pay • care days • 401(k) plan • maternity and paternity leave • adoption assistance • mission trip time • equipment and resources for a productive workspace