Senior Manager, Marketing Operations

🕒 July 14

🇺🇸 United States – Remote

💵 $138.3k - $194.6k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Own and evolve Boulevard's marketing operations strategy, systems, and processes. • Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes. • Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency. • Identify, implement, and scale AI-powered workflows and automation opportunities. • Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement. • Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months. • Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems. • Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks. • Ensure data integrity, operational scalability, and system reliability. • Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact. • Partner with RevOps and Data teams to deliver actionable insights and forecasting. • Build and lead a high-performing Marketing Operations team. • Establish best practices for execution, experimentation, documentation, and continuous improvement.

🎯 Requirements

• 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS. • 5+ years of people leadership experience. • Deep expertise with Marketo and Salesforce. • Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management. • Experience partnering closely with Sales, RevOps, and Data teams. • Proven ability to connect marketing initiatives to pipeline and revenue outcomes.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Work from home stipend every month. • Family planning resources and specialized support programs. • Equity: get ahead on the ground floor and grow with Boulevard. • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.