Associate Director, Consumer Marketing Operations

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $128k - $200k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.

📋 Description

• Own end-to-end execution and optimization of email, push, and in-product messaging programs • Establish and enforce channel best practices to drive engagement, retention, and conversion • Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations • Scout emerging communication channels (e.g., SMS) for growth opportunities • Stay ahead of changes that could impact deliverability and channel efficacy • Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure • Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies • Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact • Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence.

🎯 Requirements

• 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS) • Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams • Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives • Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations • Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation • Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results • Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership. • Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan