Lifecycle Marketing Operations Manager

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🏄 California, Florida, +1 more states – Remote

🏄 California – Remote 🐊 Florida – Remote 🗽 New York – Remote

💵 $130k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Flex

WebsiteLinkedInAll Job Openings

11 - 50 employees

💰 $100M Debt Financing on 2023-09

End-to-end finance platform for businesses.

📋 Description

• Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex's product suite • Draft and own lifecycle messaging and copy directly • Partner with Product to define and maintain clear ownership boundaries • Partner directly with Engineering and Data to design event-based triggers and data architecture • Build and own Braze infrastructure • Design and maintain the Segment-to-Braze data pipeline • Develop the measurement framework for lifecycle marketing • Bring judgment on prioritization and sequencing • Ensure lifecycle communications meet the compliance and disclosure standards

🎯 Requirements

• 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, with meaningful time in fintech, financial services, or another regulated industry • Deep hands-on experience with Braze (or a comparable platform like Iterable/Customer.io) • Working fluency with Segment or similar CDPs, including identity resolution, event tracking, and data pipeline design • Proven experience partnering directly with Engineering and Data teams to design event-based systems • Strong analytical fluency • Strong writing skills and comfort using AI tools to draft and iterate on messaging quickly • Bonus: B2B experience alongside B2C/D2C, and familiarity with BigQuery, dbt, or similar data warehouse tools

🏖️ Benefits

• Meaningful equity • High trust • Real accountability • Direct access to leadership, customers, and investors