Event Marketing Specialist

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $63.2k - $94.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Internet2

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

📚 Education

📡 Telecommunications

🔐 Security

Education • Telecommunications • Security

Internet2 is a nonprofit consortium that builds and operates a secure, high-performance network and provides cloud, identity, and security services tailored to the research and higher education community. It offers NET+ community-vetted cloud programs, advanced networking (Layer 1/2, Cloud Connect, Rapid Private Interconnect), identity and access management (InCommon, eduroam, Trusted Access Platform), and community-driven security and research support, while convening events and partnerships to accelerate collaboration and innovation in research and education.

📋 Description

• Own end-to-end email strategy and execution for the Global Summit and Technology Exchange, managing 40+ emails per event across the attendee lifecycle • Execute targeted campaigns and automated journeys to engage prospective and returning attendees, nurture leads, support registration, and drive conversions • Write audience-focused copy and optimize campaign performance through testing, analysis, and measurement of engagement and growth metrics • Support list growth through event landing pages, gated content, and registration pathways • Coordinate event promotion across industry publications, digital channels, and owned platforms • Develop promotional assets including attendee testimonials, case studies, speaker highlights, short-form videos, community spotlights, and event recaps • Align event marketing campaigns with broader organizational marketing and communications strategies • Partner with Convening, Digital Experience, Strategic Communications, and other stakeholders on integrated campaigns • Align email cadence and messaging with calls for proposals, registration milestones, submission deadlines, program announcements, surveys, and post-event communications • Collaborate across Digital Marketing, Web Experience, Creative, Content Marketing, and Partnership Marketing teams on messaging, timing, targeting, and measurement • Coordinate with internal advocates, sponsors, and community partners to amplify campaign messages • Manage campaign review, approval, and quality assurance processes • Ensure communications are accurate, compliant, personalized, functional, and delivered on schedule • Develop expertise in the event mobile app platform and use in-app messaging, push notifications, and on-site engagement opportunities • Provide marketing support for additional community convening opportunities as needed

🎯 Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or related field; or equivalent combination of education and professional experience • 6+ years of experience in event or integrated marketing • Strong focus on copywriting, audience segmentation, multi-channel campaign execution, and measurable engagement outcomes • Experience with Pardot or a similar marketing automation platform • Experience managing large email databases, developing audience segments, and executing high-volume campaigns across multiple audiences simultaneously • Proven ability to write clear, persuasive, audience-focused content that drives engagement and conversion • Experience coordinating integrated marketing campaigns across digital advertising, social media, and other channels • Strong analytical skills and ability to translate campaign data into actionable insights • Excellent organizational, communication, and collaboration skills • Ability to manage competing priorities and work effectively across teams • Ability to travel up to 10% per year within the United States • Cover letter required, highlighting directly relevant experience • Preferred: experience developing persona-based content strategies and audience-focused messaging for diverse audiences • Preferred: experience creating event marketing assets, including testimonials, case studies, peer endorsements, and short-form video content • Preferred: experience with Stripo or similar email design tools, event apps, in-app messaging, and push notifications • Preferred: understanding of CAN-SPAM, GDPR, and CASL • Preferred: portfolio demonstrating successful event, conference, or multi-channel marketing campaigns

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • Health spending account program • Sick time • Vacation time • Tax deferred retirement plan • Full-time employee benefits eligibility effective on start date, subject to plan terms