Digital Marketing Specialist

🔥 0 minutes ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $50k - $65k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

👻 Ghost score 0%

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Universal Technical Institute, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1965

📚 Education

🚘 Automotive

🚗 Transport

Education • Automotive • Transport

Universal Technical Institute, Inc. is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle, and marine technicians, CNC machinists, and welders. They offer specialized technical education programs under well-known brands such as Universal Technical Institute (UTI), Motorcycle Mechanics Institute (MMI), Marine Mechanics Institute (MMI), and NASCAR Technical Institute (NASCAR Tech). The institute collaborates with respected brands in the transportation industry, including BMW, Mercedes Benz, and Harley-Davidson, providing students the opportunity to work with over 30 industry-leading brands.

📋 Description

• Collaborate with agency team leads, internal creative teams, and content strategists on student acquisition campaigns • Support preparation, launch, and oversight of online lead-generation campaigns across Google, Meta, TikTok, YouTube, and other platforms • Finalize pre-launch details and ensure media plans are properly implemented and run smoothly • Ensure project requests and sourcing details are in place with external agency partners • Work with copywriters and graphic designers to create, review, and approve digital advertising materials • Coordinate video asset setup with the agency for online video campaigns • Manage the paid-media landing-page ecosystem and support CRO testing • Analyze campaign performance data to identify trends and improvement opportunities • Assist in developing digital marketing strategies supporting student recruitment goals • Monitor digital marketing trends and best practices • Build internal expertise in key media channels • Share media-plan analysis and results with Marketing Department team members • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field (required) • Minimum two (2) years of experience in a digital marketing role or similar (required) • Strong understanding of digital marketing platforms and principles • Proficiency with paid social advertising, paid search, and online video platforms • Ability to summarize campaign data, identify performance trends, and translate insights into actionable optimization strategies • Ability to communicate insights, recommendations, and campaign needs clearly with internal teams and external vendors • Ability to diagnose campaign delivery issues, quality-check assets, and resolve operational or platform challenges • Ability to align channel tactics, audience strategies, and optimizations with recruitment goals • Ability to use computers and computer systems • Ability to work in a fast-paced environment with deadlines and multiple simultaneous projects • Ability to maintain confidentiality and manage sensitive information • Ability to foster long-term relationships with stakeholders • Must meet minimum technical standards for remote-work eligibility and participation • Previous agency experience (preferred) • Understanding and experience in ClickUp or similar project management tools (preferred) • Knowledge and experience with Google Analytics (preferred)

🏖️ Benefits

• Tuition waiver after 6 months of employment for the employee and immediate family at UTI and Concorde campuses • Competitive paid time off programs (Vacation, Sick, Flexible) • 50% retirement match on the first 6% of contributions after 90 days • 4 weeks of paid parental leave for birthing and non-birthing parents • Health, vision, and dental coverage for employees and dependents • Pet insurance through ASPCA • Health plan eligibility starts the first of the month following one full month of employment • Remote work eligibility, subject to minimum technical standards

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