Senior Product Manager, Measurement Studies, Platforms & Data Services

🔥 15 hours ago

🏖️ New Jersey, New York, +2 more states – Remote

🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🔔 Pennsylvania – Remote

💵 $98.5k - $274.4k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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This company has sponsored H1B visas in the past.

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IQVIA

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

🏭 Manufacturing

📣 Marketing

💰 $1G Post-IPO Debt on 2023-05

Consulting • Manufacturing • Marketing

IQVIA is a global leader in data analytics and technology solutions, dedicated to improving health outcomes. The company utilizes its Connected Intelligence platform to harness the power of advanced data analytics and artificial intelligence, facilitating innovation in healthcare. IQVIA focuses on various areas, including clinical research, technology, and consulting services to solve complex healthcare challenges and accelerate the delivery of new therapies to patients.

📋 Description

• Contribute to product strategy and roadmap for existing and emerging measurement offerings • Evaluate product initiatives based on client impact, market opportunity, revenue potential, competitive differentiation, and investment requirements • Partner with Commercial and Client Success teams to drive product adoption, revenue growth, and successful client engagements • Own product prioritization, feature definition, requirements gathering, and scope management • Oversee DTC and HCP measurement studies, including digital media, TV, cross-channel measurement, attribution, and incrementality • Oversee measurement platform and business intelligence reporting solutions • Oversee Data-as-a-Service products and data integrations • Identify and develop new product opportunities and revenue-generating offerings • Lead the complete product lifecycle from market research and concept development through launch, adoption, optimization, and retirement • Leverage customer feedback, market insights, and performance metrics to enhance products and user experience • Champion best practices in measurement methodology, analytics, reporting, dashboard design, data visualization, and user-centered product development • Drive consistency across product teams for common measurement standards, integrated experiences, and scalable platform capabilities • Manage and mentor two Product Owners • Develop relationships with healthcare clients and industry partners • Translate client challenges and business objectives into product solutions • Collaborate on positioning, messaging, launch planning, and go-to-market readiness • Monitor industry trends, competitive offerings, healthcare advertising technologies, regulatory developments, and measurement methodologies • Ensure privacy, security, compliance, and regulatory considerations are incorporated into products • Support strategic planning and investment decisions for portfolio growth, innovation, and operational scale

🎯 Requirements

• Bachelor's degree in Statistics, Analytics, Business, Marketing, Computer Science, Economics, or a related field • 8+ years of product management experience, preferably within healthcare, analytics, media, advertising technology, or data-driven organizations • Strong understanding of digital media ecosystems, measurement practices, marketing technology, and analytics platforms • Experience developing and executing product roadmaps while balancing business objectives, customer requirements, and technical constraints • Demonstrated success bringing products from concept through commercialization and continuous enhancement • Experience working with cross-functional teams in agile and matrixed environments • Strong communication, presentation, and stakeholder management skills • Ability to influence and collaborate effectively across executive leadership, commercial teams, clients, and technical organizations • Strategic mindset with strong analytical, problem-solving, and decision-making capabilities • Proven ability to support revenue growth through product innovation, commercialization, and client engagement • Preferred: Advanced degree (MBA, MS, or related discipline) • Preferred: Experience within healthcare marketing, pharmaceutical advertising, media measurement, or healthcare data analytics • Preferred: Working knowledge of IQVIA, clinical, claims, prescription, audience, or healthcare marketing datasets • Preferred: Understanding of attribution methodologies, incrementality testing, media mix modeling, and advanced measurement frameworks • Preferred: Experience developing go-to-market strategies, pricing, packaging, and commercialization plans • Preferred: Familiarity with digital advertising technologies including DSPs, SSPs, data providers, publishers, and media platforms

🏖️ Benefits

• Health and welfare benefits • Other benefits may be offered • Incentive plans, bonuses, and/or other forms of compensation may be offered