Manager, Paid Social – Subscriptions & Consumables

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $105k - $129k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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iRESTORE

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2003

💄 Beauty

🔧 Hardware

🛍️ eCommerce

Beauty • Hardware • eCommerce

iRESTORE is a direct-to-consumer health and beauty company that develops and sells FDA-cleared red light / low-level laser therapy (LLLT) devices and complementary hair and skincare products to treat hair thinning and promote skin rejuvenation. The brand markets at-home wearable hardware (helmets, caps) and topical formulas, emphasizes clinical studies and doctor endorsements, offers online quizzes, bundles, a warranty/return program, and sells primarily through its eCommerce storefront and marketplaces.

📋 Description

• Build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms. • Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversion goals. • Develop a testing roadmap across audiences, bidding, campaign structure, creative, landing pages, and new in-platform opportunities. • Partner with our Senior Performance Creative Manager, internal creative teams, and agency partners to turn performance insights into new concepts and creative iterations. • Identify opportunities across the post-click journey and collaborate with Digital Product on landing-page and conversion testing. • Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts based on results. • Establish reporting and automation that improves visibility, operating efficiency, and the speed of decision-making. • Share learnings across the Growth organization and stay current on platform changes, attribution, AI-enabled marketing, and emerging acquisition strategies.

🎯 Requirements

• 5-7 years of DTC digital marketing experience, including at least 4 years of hands-on experience across paid social and paid search. • Proven experience building and scaling campaigns across Meta Ads, with working experience in TikTok, Google, and YouTube Ads. • Experience managing meaningful media budgets and improving acquisition performance through structured testing and optimization. • Strong understanding of attribution and revenue reporting, with the ability to connect media investment to customer acquisition, conversion, and revenue. • Strong creative instincts and experience translating performance data into actionable briefs, concepts, and testing priorities. • Highly analytical and comfortable using Google Analytics and Excel or Google Sheets to identify trends and make informed decisions. • Proactive, resourceful, and organized, with the ability to create structure and momentum in a fast-moving environment. • Strong communication and collaboration skills across Growth, Creative, Digital Product, and external agency partners. • An AI-forward working style, with experience applying AI to analysis, copy, targeting, testing, or workflow automation. • Experience with Triple Whale, Northbeam, Google Data Studio, or Supermetrics is a plus, as is working knowledge of SEO and answer engine optimization.

🏖️ Benefits

• Performance bonus tied to revenue metrics • Medical, Dental, and Vision insurance • Unlimited PTO + paid holidays • Remote-first role, with occasional travel required • Stipends for fitness, continuous learning, and work-from-home setup • Discounts on iRESTORE Products • High-visibility role with opportunities for career growth • Collaborative, fast-moving team that values initiative and ideas