Director, Demand Generation

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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IRONSCALES

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

IRONSCALES is a leading provider of email security solutions designed to protect organizations from various cyber threats such as phishing, business email compromise, and social engineering. Their AI-powered platform automates threat detection and remediation, significantly reducing the time and effort needed to maintain email security. With over 15,000 customers, including enterprises and managed service providers, IRONSCALES focuses on advancing cybersecurity awareness through simulations and training, empowering teams to recognize and respond to email attacks more effectively.

📋 Description

• Own marketing-sourced and influenced pipeline, including channel mix, spend, conversion, CAC, and stage-by-stage targets • Own and build the end-to-end demand generation engine and strategy across multiple go-to-market motions • Develop top-of-funnel programs, mid-funnel nurture, and pipeline acceleration programs • Build and scale ABX programs for priority verticals and named accounts in partnership with Sales • Build and refine lead lifecycle programs, including scoring, routing, nurture, and follow-up • Expand and optimize paid, email, ABM, lifecycle and nurture, webinars, content syndication, and partner-led demand channels • Own and optimize the ABM platform and broader demand-generation technology stack • Own demand reporting and forecasting, including pipeline contribution, conversion, CAC, channel ROI, attribution, and forecast accuracy • Partner with RevOps and Marketing Operations on measurement, data quality, and supporting systems • Use AI and automation for campaign builds, personalization, reporting, and tracking AI-driven buyer discovery • Lead and develop a small team and manage agency and contractor relationships • Align with Sales and SDR leadership on account prioritization, lead flow, SLAs, and pipeline reviews • Audit demand mix, reporting, and systems; establish pipeline baselines and key metrics • Launch integrated campaign plans, demand reporting, and new programs; identify where to scale spend

🎯 Requirements

• Director-level experience leading and scaling demand generation programs • Proven experience building demand programs from scratch and driving measurable pipeline and revenue growth • Experience taking a venture-backed company through a major growth-stage revenue leap • Experience running multiple go-to-market motions simultaneously • Experience building account-based programs beyond one-off pilots • Experience across direct, partner/channel, and product-led (PLG) motions is a strong plus • Experience carrying and consistently beating a pipeline target • Ability to defend channel mix, spend, and conversion models to sales and executive leadership • Hands-on experience with AI, automation, intent data, and modern marketing/sales technology stacks • Experience with marketing automation, Salesforce, ABM, and intent tooling • Experience in email security, cybersecurity, human risk management, or another technical B2B SaaS category is preferred • Experience marketing to technical or security audiences is preferred • Experience building partner or channel demand programs is preferred • Ability to work with high autonomy and little oversight • Ability to lead by doing and operate effectively with a lean team and disciplined budget

🏖️ Benefits

• Equal opportunity employer • Inclusive environment committed to diversity • High autonomy and high visibility • Opportunity to lead a small team and agency partners • Outsized impact on a growth-stage company