Marketing Automation Specialist

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🔥 26 minutes ago

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ISC2

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1989

🔒 Cybersecurity

📚 Education

☁️ SaaS

Cybersecurity • Education • SaaS

ISC2 is a leading organization dedicated to advancing cybersecurity education and certification. They provide various programs for individuals at different stages of their cybersecurity careers, including certification exams, training resources, and leadership development opportunities. ISC2 also advocates for members and promotes diversity within the cybersecurity field by empowering professionals and communities.

📋 Description

• Own the end-to-end review, build and deployment of global emails with accuracy • Build and manage customer journeys and automated lifecycle campaigns within Salesforce Marketing Cloud Engagement (SFMC) • Manage global email calendar while maintaining best practices • Execute QA and end-to-end testing for all campaigns. Ensure communications are vetted, approved, and tested • Collaborate with internal stakeholders to optimize campaign performance through testing and segmentation • Manage lists from multiple databases for email and automation campaigns (via Data extensions) • Assist in development & editing of cloud pages with forms • Maintain current processes for email best practices and new marketing automation tools when introduced • Share insights and ideas with the team to help with process and performance improvement • Ensure compliance with CAN-SPAM and GDPR • Troubleshoot email automation and/or build errors • Miscellaneous duties as assigned

🎯 Requirements

• Previous SFMC experience (2+ years) • Strong knowledge of online/email marketing execution focused on established processes and procedures • Understanding of CAN-SPAM and GDPR required • Intermediate proficiency in MS Office/O365, with a focus on Excel • HTML/CSS experience • SQL knowledge or exposure desirable • Monday.com experience (Project management software) desirable • Experience working with AI tools or a demonstrated willingness to learn

🏖️ Benefits

• None specified