Principal Research Consultant

Job not on LinkedIn

🔥 7 minutes ago

🗽 New York, Washington – Remote

🗽 New York – Remote ☕ Washington – Remote

💵 $140.2k - $179.4k / year

⏰ Full Time

🔴 Lead

🔬 Research Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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iSpot.tv

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📣 Marketing

📱 Media

Marketing • Media • Advertising

iSpot. tv is a company that specializes in optimizing video ad outcomes through comprehensive measurement and analytics. They utilize advanced technologies to provide insights into ad performance across various platforms, including television and streaming services. With a focus on creative effectiveness and audience engagement, iSpot. tv helps brands, agencies, and media companies make data-driven decisions to enhance their advertising strategies and maximize return on ad spend (ROAS).

📋 Description

• Serve as the subject matter expert on iSpot’s creative research methodology in client meetings, demos, RFPs, and procurement reviews • Scope and design pre-market and custom creative studies, including questionnaire design, target definition, and success criteria • Analyze and interpret creative testing results and deliver clear, actionable readouts to brand, agency, and insights stakeholders • Develop custom research and reporting from iSpot’s creative database, including category, competitive, campaign, and tentpole event analyses • Partner with Account Executives and Customer Success to identify, position, and grow creative research opportunities • Provide research input on proposals, scoping, and feasibility • Coordinate with internal teams and sample partners to deliver studies on time and to iSpot’s quality standards • Explain how iSpot’s approach compares with neuroscience, attention, and AI-based creative testing methodologies • Monitor industry developments in survey methodology, sample quality, and synthetic data, and recommend responses • Collaborate with Product, Data Science, and Marketing on methodology, new metrics, validation studies, and thought leadership • Support enablement and internal teams on creative research best practices • Report to the Sr. Director, Solutions Engineer and partner with Sales, Customer Success, and Product • Help brands and agencies use iSpot’s Creative Assessment solutions, including pre-market ad testing and in-market benchmarking and competitive analysis

🎯 Requirements

• Applicants must be currently authorized to work in the United States • Bachelor’s degree in Marketing Research, Psychology, Statistics, or a related field • 10+ years of quantitative consumer or advertising research experience, including 5+ years focused on ad, copy, or concept testing • Experience leading creative research engagements for large enterprise brands or major agencies • Deep expertise in survey design, sampling, weighting, and data quality best practices • Strong statistical foundation, including significance testing, sample size planning, and normative benchmarking • Proven ability to translate research findings into clear recommendations for senior marketers and creative teams • Experience supporting the sales cycle, including client presentations, RFP responses, and proposal development • Experience using Large Language Models (LLMs) like Gemini or ChatGPT to accelerate research design, analysis, and reporting • Ability to deliver high-quality analysis on tight timelines in a fast-moving, entrepreneurial start-up environment • Strong collaboration skills across Sales, Customer Success, Product, and Data Science • Advanced degree a plus • Preferred: experience with brand lift, sales lift, or marketing mix work • Preferred: experience with Hispanic or multicultural research • Preferred: familiarity with TV and streaming advertising measurement • Preferred: experience applying text analytics to open-ended verbatim responses • Preferred: recognized industry expertise through client advisory relationships, speaking, publishing, or industry association involvement • Experience with iSpot Creative Assessment platform • Experience with survey design and analytics tools • Experience with Salesforce and Highspot • Experience with Zoom and Chorus • Experience with Google Suite, including Gemini • Experience with Microsoft Office Suite, especially Excel and PowerPoint

🏖️ Benefits

• Salary and equity • Stock options through iSpot’s equity plan for all full-time iSpotters • Pre-approved overtime pay for non-exempt roles • Hybrid and flexible workplace policy • Fully remote schedule for employees located farther from iSpot offices and in roles not office-based • Hybrid schedule with office attendance 1–3 days a week for those local to Bellevue, WA or New York, NY offices

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