Director, Lifecycle Growth & Retention

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🕒 June 5

🌵 Arizona, Connecticut, +14 more states – Remote

🌵 Arizona – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🎰 Nevada – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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(ISSA) International Sports Sciences Association

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

📚 Education

🧘 Wellness

Education • Wellness

ISSA is the International Sports Sciences Association, an online education and certification provider for fitness and wellness professionals. It offers self-paced, accredited certification programs (Certified Personal Trainer, Nutrition Coach, Strength & Conditioning, Yoga/Pilates and numerous specializations), continuing education (CEUs), and career services including a job guarantee and access to an employer network of gyms and studios. ISSA focuses on training individuals worldwide to launch and advance careers in fitness through online courses, study resources, and professional support.

📋 Description

• Own and drive lifecycle contribution to returning student bookings and retention growth. • Develop and execute lifecycle strategies across various customer interactions. • Partner with Product to understand customer behavior and improve experiences. • Collaborate with Product and Marketing for effective bundles and offers. • Identify creative ways to increase repeat purchases across offerings. • Build and scale lifecycle programs using automation and AI. • Analyze performance, test new strategies, and optimize for growth.

🎯 Requirements

• 8+ years of experience in lifecycle, retention, CRM, growth, or product marketing roles. • Proven experience owning revenue-impacting growth or retention initiatives. • Strong strategic thinking, analytical skills, and growth mindset. • Experience with marketing automation and ESP platforms, HubSpot required. • Experience using Tableau and GA4 for customer behavior analysis. • Strong understanding of lifecycle strategy and customer journey optimization. • Experience managing team members and cross-functional collaboration.

🏖️ Benefits

• Free Certifications: Access to courses and certifications at no expense. • Discounts on leading fitness products. • Health & Wellness Reimbursement: Up to $50/month for fitness and mental health purchases. • 3 weeks of PTO per year, plus 9 paid national holidays and 1 floating holiday. • Parental Time Off: Up to 12 weeks paid leave for birthing parents and 6 weeks for other parents. • Medical, Dental, and Vision Insurance with coverage starting on the 1st month after employment. • Monthly virtual team activities and events to foster connection and support. • Leadership training and mentoring opportunities available for career growth. • Monthly work-from-home allowance. • 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability.