Channel Marketing Manager

🕒 October 12

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $80k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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This company has sponsored H1B visas in the past.

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ITW

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ITW is a global, multi-industry manufacturing leader (Illinois Tool Works Inc. ) founded in 1912 and built around a proprietary business model. The company operates through seven industry-leading segments and more than 80 global divisions to deliver customer-focused industrial solutions—ranging from components and fastening systems to food-preservation and motion-powering technologies. ITW emphasizes innovation, sustainability, and strong margins and returns while serving primarily business customers worldwide.

📋 Description

• Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables. • Lead end-to-end program planning and execution across channels and customer touchpoints. • Coordinate cross-functional teams, channel partners, and stakeholders to ensure alignment and timely execution. • Identify execution risks, dependencies, resource needs, and strategic issues. • Establish and maintain program processes, tools, and best practices. • Execute customer and channel initiatives supporting sales and commercial priorities. • Coordinate distributor, showroom, merchandising, customer engagement, and promotional programs. • Manage promotional and customer programs, including requirements, communications, assets, timelines, and deliverables. • Track program KPIs, participation, adoption, business results, and ROI. • Prepare performance reporting, communicate insights, and recommend improvements. • Manage program budgets, forecasts, actual spending, resources, and external partners. • Provide guidance, support, and development to the GTM Marketing Specialist. • Partner with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners. • Communicate program status, issues, performance, and recommendations to leadership.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field. • 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields. • Demonstrated experience managing cross-functional programs from planning through execution. • Strong analytical, budget management, and problem-solving skills. • Experience working with distributors, channel partners, or customer-facing programs preferred. • Strong communication, organization, and stakeholder management skills. • Industrial, manufacturing, distribution, or durable goods experience preferred. • Willingness to travel up to 35%.

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