Channel Marketing Manager

🔥 0 minutes ago

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $80k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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ITW

WebsiteLinkedInAll Job Openings

10,000+ employees

🚘 Automotive

🏗️ Construction

🍽️ Food & Beverage

Automotive • Construction • Food & Beverage

ITW is a global, multi-industry manufacturing leader (Illinois Tool Works Inc. ) founded in 1912 and built around a proprietary business model. The company operates through seven industry-leading segments and more than 80 global divisions to deliver customer-focused industrial solutions—ranging from components and fastening systems to food-preservation and motion-powering technologies. ITW emphasizes innovation, sustainability, and strong margins and returns while serving primarily business customers worldwide.

📋 Description

• Translate GTM and commercial strategies into coordinated, customer-ready programs across channels and the path to purchase • Lead program planning, cross-functional coordination, execution, and performance management • Work with Sales, Marketing, Product, and channel partners to implement, measure, and optimize programs • Provide guidance, support, and development to the GTM Marketing Specialist • Translate GTM strategies into actionable programs, plans, timelines, and deliverables • Lead end-to-end program planning and execution across channels and customer touchpoints • Coordinate cross-functional teams and partners and manage execution risks, dependencies, and resource needs • Establish program processes, tools, and best practices • Execute customer, channel, promotional, distributor, showroom, merchandising, customer engagement, and promotional programs • Track KPIs, participation, adoption, and business results; prepare performance reporting and recommendations • Conduct post-program analysis and improve program effectiveness and ROI • Manage program budgets, forecasts, actual spending, resources, and external partners • Partner with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners • Communicate program status, issues, performance, and recommendations to leadership

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field • 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields • Demonstrated experience managing cross-functional programs from planning through execution • Strong analytical, budget management, and problem-solving skills • Experience working with distributors, channel partners, or customer-facing programs preferred • Strong communication, organization, and stakeholder management skills • Industrial, manufacturing, distribution, or durable goods experience preferred • Willingness to travel up to 35%

🏖️ Benefits

• Competitive annual salary • Equal employment opportunity and fair treatment • Opportunities to develop careers and perform to full potential