Marketing Copywriter

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Jack Westin

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

👥 B2C

Education • B2C

Jack Westin is an education company focused on LSAT test preparation. It offers online courses, daily problem explanations, practice materials, and live/recorded lessons and tutoring aimed at law-school applicants seeking to improve their LSAT scores. The company operates primarily as a consumer-facing online education provider.

📋 Description

• Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns. • Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students. • Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences. • Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning. • Collaborate with the design team on layout, imagery, and calls-to-action for each send. • Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging. • Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing. • Review email performance data (open rates, click-through rates, conversions) on an ongoing basis. • Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy. • Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.

🎯 Requirements

• 5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space. • Strong portfolio demonstrating persuasive and engaging email copy across different campaign types. • Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics. • Excellent written communication skills with close attention to tone, clarity, and audience. • Data-informed mindset — comfortable using performance metrics to guide creative decisions. • Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.

🏖️ Benefits

• Flexible, non-exclusive part-time contract • Freedom to take on other clients alongside this work